134 - You Need to Create Your Bio Video
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
4.9 • 2.7K Ratings
🗓️ 20 January 2016
⏱️ 17 minutes
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| 0:00.0 | Welcome to Build Your Tribe with your host, Shalene Johnson. |
| 0:04.3 | Now obviously there are videos that are just meant for the purpose of entertaining, but |
| 0:07.6 | even videos where we're just entertaining people need a call to action. |
| 0:12.8 | For those of us who are in business selling a product, a service, or connecting with their |
| 0:16.9 | customers, it's important that you have is your bio video. |
| 0:20.5 | It's basically what people would see in order to get to understand and know you without |
| 0:26.7 | having to read pages and pages and blogs and look through posts on Facebook, etc. |
| 0:31.2 | It's kind of a shortcut. |
| 0:32.8 | Think of it as almost like your dating video. |
| 0:35.1 | So if you were doing matchmaking and you had a creative video that told perspective, mates, |
| 0:40.7 | what you were all about, that's really what your bio video is. |
| 0:44.8 | Please remember this. |
| 0:46.0 | Your bio video should be updated from time to time. |
| 0:49.1 | When you have new accomplishments, when you become better on camera, when you more clearly |
| 0:54.2 | have defined who it is you are and how you can serve others than it's time to make a |
| 0:59.2 | new bio video, general rule of thumb would be at least once a year you should be making |
| 1:03.6 | a new bio video. |
| 1:05.3 | Your bio video is to begin with your memorized statement of who you are. |
| 1:12.4 | And that should be very brief. |
| 1:14.0 | It should also be attention grabbing. |
| 1:16.4 | So you'll notice in most of my videos, I will start with, I am Shalene Johnson, the author |
| 1:20.2 | of New York Times bestselling book push. |
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