134: The Best YouTube Strategy to Grow Your Business (With Sunny Lenarduzzi)
She Means Business Show
Carrie Green
4.9 • 628 Ratings
🗓️ 25 May 2021
⏱️ 35 minutes
🧾️ Download transcript
Summary
So many entrepreneurs want to create their own YouTube channel but don’t know where to start! If you have ever wondered how you could leverage YouTube to grow your business, you’re going to love this episode of the She Means Business Show!
The amazing thing about YouTube is that your content lives on and works for years, it doesn’t just disappear after a few hours like it does on social media platforms!
But the key thing to understand is that it’s different when you’re approaching YouTube as an entrepreneur as opposed to a creator or entertainer who wants to make money with Adsense.
So in this episode I’m chatting with the amazing Sunny Lenarduzzi! She’s a social media consultant and business growth coach and has grown her YouTube channel to over 500,000 subscribers!
When we wanted help to leverage YouTube for FEA, we bought her course because her information is so good, which is why I’m so excited for you to listen to this episode!
In it we talk about:
- The 3 types of content that you need to create as an entrepreneur on YouTube.
- How Sunny started out on YouTube (completely by mistake!).
- The most important type of content you need to create as an entrepreneur (and how to generate leads on autopilot).
- Why viral content isn’t always a good thing (and how to use it properly).
- The metrics that really matter on YouTube (and it’s not the number of views!).
- How to come up with content topics.
- The formula for success on YouTube.
- The results you can expect when you focus on value instead of virality.
Sunny shares so many amazing insights and strategies and if you want to learn more from her, you can find her at:
Instagram: @sunnylenarduzzi
Also don’t forget to enter this week’s podcast giveaway! Take a photo or screenshot of you listening to this episode, share it to your Instagram Stories and tag us @femaleentrepreneurassociation - you’ll be in with a chance of winning amazing stationery from our Carrie & Co range!
Transcript
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| 0:00.0 | Hello, I am so excited that you're here for this episode at the She Means Business Show |
| 0:04.1 | because I had the most amazing chat with the incredible Sunny Leonard Dozy. |
| 0:08.5 | She is a social media consultant and a business growth coach. She has amazing programs that |
| 0:13.6 | teach people how to actually use YouTube to grow their businesses. When we wanted help with |
| 0:20.5 | growing our YouTube following and engagement |
| 0:23.1 | to be able to leverage YouTube to build our business, we bought her course. And in this episode, |
| 0:30.7 | she is diving into how you can use YouTube to create, to grow your business basically, |
| 0:37.0 | how you can actually make it work for you. |
| 0:39.5 | What are the steps you need to take in order to create content for YouTube and how to make |
| 0:45.2 | it work for growing your business? I talk also about how I've used, how I've, I also talk about |
| 0:52.9 | how I've used YouTube to grow FEA. It's been a strategy of |
| 0:56.4 | mine right back since 2011, I think, or 2012. I've been creating weekly videos and it's just been |
| 1:03.6 | so powerful for me. I know so many of you want to know how to actually use YouTube because |
| 1:09.2 | YouTube is a powerful search engine. It's not like Instagram |
| 1:12.9 | where our content disappears after like 48 hours, 24 hours. It's there forever. I still get people |
| 1:18.6 | finding me because of videos I put on YouTube five years ago, five plus years ago. It's really |
| 1:25.5 | powerful. So I really hope you love this episode. Get your |
| 1:28.7 | notebook and pen at the ready. Also don't forget that every single week we do a giveaway where you |
| 1:33.7 | can win something from our amazing Carrying & Co store. To be in with the chance of winning a goodie, |
| 1:39.3 | all you need to do is take a screenshot up listening to this episode and share it on Instagram story, |
| 1:44.8 | taggers at Female Entrepreneur Association. And if you want, share your biggest takeaway from this episode. |
| 1:49.1 | We announce our winners every Monday. So keep a look out to see if you've won one of our |
... |
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