#134: How to Tell Your Story Without Playing the Hero (REPLAY)
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 24 July 2023
⏱️ 24 minutes
🧾️ Download transcript
Summary
Are your revenue goals for 2023 slipping away? Don't worry, you're not alone. Join us on August 3, 2023 for the Mid-Year Revenue Accelerator and learn the same steps we used at Business Made Simple to grow into a $15 million operation.
Regain control of your growth and finish the year with more money! Just go to BusinessMadeSimple.com/Acceleratorto register.
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You've heard us say it over and over again: your job is to invite your customers into a story where they are the hero who wins the day. And that means focusing on their story instead of telling your own! But we're going to let you in on a secret today: There actually is a way you can tell your story without making yourself out to be the hero!
Today we continue our Summer Replay Series, highlighting our top episodes of all time. In today's replay, Donald Miller talks with Eddie Zingleman, owner and furniture maker at Tennessee Woodworks. Don coaches Eddie on how he can leverage his story to connect with customers and grow his business – all while playing the guide and making his customer (not himself) the hero.
If you are struggling to figure out how you can incorporate your brand story into your marketing without playing the hero, today's conversation will show you how.
Check out Eddie Zingleman's amazing work at TennesseeWoodworks.com.
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IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.
ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com
SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | If you want to make more money, listen to this episode. |
| 0:06.0 | Welcome to the Business Made Simple Podcast, brought to you by the Hubsbot Podcast Network. |
| 0:10.0 | I'm your host, Donald Miller. Welcome back to our summer replay series. |
| 0:13.8 | We're going back through the hundreds of episodes of the Business Made Simple Podcast. |
| 0:18.2 | And we're replaying the ones that our listeners have said has made them the most money. |
| 0:23.8 | And I am interested this summer when most businesses slide down a little bit |
| 0:28.4 | and making you more money. I hope you've enjoyed the replay series. |
| 0:31.6 | Today's is the last, but it might be the best. And here's why. |
| 0:35.6 | People ask me all the time, Don, I've got such a great story. |
| 0:39.2 | I've got such a great story. My business has a great story, but I don't know how to tell it. |
| 0:43.5 | Or they come to me and say, I read your book and I'm not supposed to tell my story. |
| 0:48.0 | I'm the guide, not the hero. And I say, no, no, you misunderstood the book. |
| 0:51.4 | There is a beautiful place to tell your story. And in fact, |
| 0:54.6 | it's extremely important to tell your story. In this replay, I talked to Eddie Zingelman |
| 1:00.4 | with this guy, accomplishes the products that he creates. It's amazing because |
| 1:06.0 | he should not be able to do it. He literally should not be able to do what he can do. |
| 1:11.2 | And by telling the story of how he does it, he actually has a great advantage. |
| 1:17.0 | And he sells more products because he learned how to tell the story of how he overcame an incredible |
| 1:22.1 | challenge in order to do what he does. If you want to make more money, |
| 1:26.3 | listen to this episode. If you want to be inspired, listen to this episode. |
| 1:30.1 | All right, here's my conversation with Eddie Zingelman in which I coach him on how to tell |
| 1:33.6 | his story to grow his business coming up right after this. |
... |
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