133: John Ruhlin – Giftology: Radical Generosity Is Your Secret Weapon

The Learning Leader Show With Ryan Hawk

Ryan Hawk

Careers, Business, Management

4.9 • 1.4K Ratings

🗓️ 15 June 2016

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 133: John Ruhlin – Giftology: Radical Generosity Is Your Secret Weapon

John Ruhlin is the founder of The Ruhlin Group, a gift logistics company that helps clients like the Chicago Cubs, Wells Fargo, Caesar s Entertainment, Miami Dolphins, Morgan Stanley, and The John Maxwell Company execute year-round gifting strategies.

John's unique approach to relationships led him to become the #1 salesman for a $250 Million direct sales company by the time he was 23 (out of 1.5 Million reps). He now speaks widely about strategic gifting and relationship building and helps CEOs and sales teams drive referrals and open doors to elusive decision makers.

He is the author of "Giftology." Ruhlin breaks down how anyone from mail clerk to managing director can master the magic of Giftology; with these and more: Mastering reciprocity, the hidden bottom line booster Laser-targeting whom to give a gift and when to use thrift Uncovering your client s inner circle and becoming part of it Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

Episode 133: John Ruhlin – Giftology: Radical Generosity Is Your Secret Weapon

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The Learning Leader Show

"I Help Leaders Not Suck At Saying Thank You." – John Ruhlin

In This Episode, You Will Learn:

The best gift John ever received – Specific gifts for him, his wife, and his kids based on each of their preferences
A thoughtful hand written note on a nice sheet of paper will go a long way
Percentage of revenue invested on gift giving
Reframing your questioning to: "What's the most I could give?"
Differentiating from all others
Why you shouldn't give gifts at Thanksgiving or Christmas
Why you should never put your own logo on a gift
How to be a better gift giver in your relationship with your spouse
"Surprise and Delight" – "Planned "Randomness"
Why you shouldn't ask for your gift recipient's address – Find another one to get it
Don't give consumable safe bets – Be thoughtful
Think, "How can I help you look good to your most important relationships?'
Paying for each employee to have their homes cleaned every two weeks and the benefit his company receives from it
How to dominate your specific space like he dominates the appreciation space

"What's the most I could give? What's the craziest thing I could do to show them how much I appreciate them?"

Continue Learning

Read: Giftology
Go To: Ruhlin Group
Follow John on Twitter: @ruhlin
Follow me on Twitter: @RyanHawk12

You may also like these episodes:

Episode 130: Ryan Holiday – What Is Your Greatest Enemy? Your Ego

Episode 127: Adam Grant – How Originals Impact The World

Episode 126: Jayson Gaignard – Mastermind Talks – An event with a lower acceptance rate than Harvard

Episode 114: Cal Newport – Deep Work Is Your Super Power

Did you enjoy the podcast?

This was a jam packed episode full of great content. John Ruhlin is leader who is constantly learning in order to help us all live a better life. Who do you know that needs to hear this? Send them to The Learning Leader Show!

Episode edited by the great J Scott Donnell

Bio From RuhlinGroup.com

Transcript

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0:00.0	I tell people all the time they do stuff in business they never do in their personal life and the perfect
0:04.9	example is would you ever go to a wedding and say man I really want this person to remember me
0:09.7	in this
0:15.0	I better put compliments of Ryan Hawk family on this Tiffany's vase when I'm going to a wedding like
0:17.0	that'd be the tackiest thing in the world but why would you do that if you wouldn't do it for a
0:21.5	wedding why would you do it in business and
0:23.8	the simple answer is people will confuse what a gift is and what a promotional
0:28.1	or marketing tool is if you want it to be a gift it needs to be recipient
0:32.0	focused a hundred percent all about them, their name, their likes, their
0:36.2	preferences, their family, their spouse, their assistant, not about you, not about
0:41.3	your brand's colors, not about, you know, like is it a marketing tour or is it a gift?
0:46.4	If you're really trying to show gratitude and appreciate somebody, you need to make it all about
0:49.8	them, not about you.
0:51.6	Our leaders born or are they made. Our host Ryan Hawk believes
0:55.5	that leaders can be made through determined focused work on learning the
0:59.4	art and science behind the makeup of other successful leaders.
1:03.0	Now it's time to inhale knowledge and exhale success.
1:06.0	You're listening to the Learning group we've set up. I'm so happy to see the response
1:25.8	that we've gotten from so many great fellow learning leaders the conversation
1:30.0	and the dialogue has been fantastic so I'd love to invite all of you to further the conversation and join us.
1:36.0	Simply go to learning leader.com slash group.
1:41.0	Learning Leader.com slash group and we will add you to the community and you can join like-minded
	...

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