133. Is "Adrenal Fatigue" Legit? Why Do Calories Only Tell Part of the Story? Advanced Coaching Tools with Allen and Nicole Cress
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 27 May 2020
⏱️ 53 minutes
🧾️ Download transcript
Summary
Are you thinking about upgrading your coaching company based on your client's needs? We have just the episode for some inspiration.
Allen and Nicole Cress are from Lexington, KY, and have been married 7 years (May 31st). Together they own Maximum Performance Training an online fitness/health coaching business. Allen is a Classic Physique IFBB Pro and also loves educating and hosting seminars. Nicole is also a certified life coach. Together they love to travel, go to the movies, and quiet nights at home when they aren't busy working. Listen in as we discuss their evolution as coaches and educators, how they approach evidence-based research, and what they enjoy doing outside of fitness.
Time Stamps:
(0:15) Couple Business Duo and Intro
(1:42) The Fitness Industry
(6:06) Problems with Ph.D.’s on Social Media
(10:04) Approaching Evidence-Based Research and Nutrient Timing
(13:20) Evolution to Life Coaching
(19:51) Working Relationship
(24:51) Calories In Calories Out
(31:45) Psychological Factors
(42:50) Overtraining
(46:54) Having Other Interests
(47:44) Rapid Fire Questions
(51:58) Where to Find Allen and Nicole
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | What is up guys? Welcome back to the flow state of mind podcast. Aaron and I here with two individuals, |
| 0:04.7 | which a lot of you are probably going to recognize, two authorities in the fitness and nutrition and |
| 0:08.9 | coaching space. And that is Alan and Nicole Cress from Lexington, Kentucky. So a bit of background on |
| 0:13.6 | Alan and Nicole. I'll let them sit here and feel awkward as we hype them up and give them a bio. |
| 0:18.3 | But they've been married for seven years. They're together. They own maximum performance training. So like Aaron and I, they're a couple business duo within this |
| 0:24.8 | space, which we always love connecting with and learning from. They own online fitness and health |
| 0:29.9 | coaching businesses. Alan's also a IFBB Pro and classic physique. He's just an educator and a coach at |
| 0:36.2 | heart. He's really, really great with teaching, |
| 0:38.2 | complex issues and breaking them down into very digestible format, which is something I always |
| 0:42.1 | highly respect. Nicole is a certified life coach as well. And together they, they love to travel, |
| 0:46.3 | go to the movies, quiet home, home nights, which I'm sure is advocating well during quarantine. |
| 0:52.1 | So I appreciate you guys joining us, man. We're really excited to have you. |
| 0:56.0 | Thank you for having us. Aaron, you want to go ahead and kick off? For sure. Yeah. So I think, |
| 1:00.7 | so we, we've been away from fitness content, not away from fitness content, but we not as, |
| 1:06.6 | not as much lately. So for those of you who have been hanging out through just our random stories, |
| 1:11.5 | through our business stuff, through whatever we like to talk about, you'll be glad to circle |
| 1:15.9 | back around for this episode because Nicole and Allen have both been in the fitness space for a |
| 1:20.8 | really long time. And that's how I want to kick off. Just kind of talking about the evolution and |
| 1:25.1 | growth that you guys have seen in the industry, both good and bad. So maybe we can start kind of about like where, when you guys started, |
| 1:32.5 | when you guys stepped in to now. And for the most part, do you think it's moved in a good |
| 1:36.2 | direction or bad direction? Well, we're about to show our age here. |
| 1:45.7 | We've been around a while. |
... |
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