#133: Increasing 30% year over year with no marketing? Will it still work?

Next Level Pros

Chris Lee

Entrepreneurship, Business

4.7 • 165 Ratings

🗓️ 26 December 2024

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to a new episode of Next Level Pros! Today, we have the pleasure of speaking with Josh Bucio and Carter Romero, the founders of Urban Oasis, a thriving landscaping and outdoor construction business based in Texas. In this episode, we dive deep into their entrepreneurial journey, the challenges they've faced, and their ambitious plans for the future.

Apply to be on the show:

https://forms.gle/hwDijQPFyKCEtHNs8

Highlights:

"Paid advertising should be your number one generator for business. Where most business owners get it wrong is they pump the brakes on this once they get too much business”

"Mentorship and understanding marketing are key for us."

"If we increase the price 10% we're not losing 10% right? Which is perfect, like and, and that's a key thing for anybody to understand, that's watching this or listening to this, is just how valuable an additional dollar is to the business owner versus the customer."

"Creating a strong company culture with clear values has been a big focus for us."

Timestamps:

00:00 Paid Advertising as a Business Generator

02:20 Urban Oasis - Background and Growth

05:00 Early Days - Hands-on Work and Expansion

09:21 Deciding to Go All-In on the Business

12:06 Current Team Size and Challenges

15:48 5-Year Vision and Growth Plans

21:11 Marketing Quadrants and Strategies

25:00 Importance of Paid Advertising

32:23 Pricing Strategy and Profit Margins

38:46 Scaling Considerations and Overhead

47:39 Integrating Sales and Marketing

57:19 Lessons Learned from Next Level Pros

Want me to teach you how to grow your business? Text me! 509-374-7554

Want access to more of my content? Click the link below for all of our latest updates and events!

https://linktr.ee/nextlevelpros

Want to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=true

Watch my latest Podcast

Apple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281

Spotify - https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437a

YouTube- https://www.youtube.com/@NextLevelPros

Transcript

Click on a timestamp to play from that location

0:00.0	Paid advertising should be your number one generator for business.
0:03.7	Where most business owners get it wrong is they pump the brakes on this once they get too much business.
0:09.2	50 grand a month, does that scare you?
0:12.1	Yeah, I mean, that's scary.
0:13.2	A marketing is scary.
0:15.2	Like, best of revenue, I mean, that in my brain is like, oh, we can handle that very fast.
0:19.3	Right, right.
0:20.4	But in Allen's scary, I think.
0:22.3	Yeah.
0:22.8	And if you're not used to doing a, it would, it should be scary, right?
0:26.7	We have two quadrants unexplored.
0:28.8	I'm curious to see, like, hey, if paid quadrant two is the highest ROI, we've never nibbled at it.
0:35.0	Yep.
0:35.4	What does that mean if we actually put a lot of our time and focus into Quadrant 2?
0:38.8	Right.
0:39.1	And then back to Darrell's point, like it's a domino effect because we pay marketing to get
0:43.8	clients, but then those clients are going to do our same concept, which is referrals.
0:47.0	Right.
0:47.2	So it really is a dominant effect.
0:48.6	So I am very curious on that.
0:57.5	Everybody, welcome to another episode of Next Level Pros.
1:00.7	Today we have Carter and Josh.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Chris Lee, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Chris Lee and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.