#133: Increasing 30% year over year with no marketing? Will it still work?
The Founder Podcast
Chris Lee
5 • 1.4K Ratings
🗓️ 26 December 2024
⏱️ 63 minutes
🧾️ Download transcript
Summary
Welcome to a new episode of Next Level Pros! Today, we have the pleasure of speaking with Josh Bucio and Carter Romero, the founders of Urban Oasis, a thriving landscaping and outdoor construction business based in Texas. In this episode, we dive deep into their entrepreneurial journey, the challenges they've faced, and their ambitious plans for the future.
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Highlights:
"Paid advertising should be your number one generator for business. Where most business owners get it wrong is they pump the brakes on this once they get too much business”
"Mentorship and understanding marketing are key for us."
"If we increase the price 10% we're not losing 10% right? Which is perfect, like and, and that's a key thing for anybody to understand, that's watching this or listening to this, is just how valuable an additional dollar is to the business owner versus the customer."
"Creating a strong company culture with clear values has been a big focus for us."
Timestamps:
00:00 Paid Advertising as a Business Generator
02:20 Urban Oasis - Background and Growth
05:00 Early Days - Hands-on Work and Expansion
09:21 Deciding to Go All-In on the Business
12:06 Current Team Size and Challenges
15:48 5-Year Vision and Growth Plans
21:11 Marketing Quadrants and Strategies
25:00 Importance of Paid Advertising
32:23 Pricing Strategy and Profit Margins
38:46 Scaling Considerations and Overhead
47:39 Integrating Sales and Marketing
57:19 Lessons Learned from Next Level Pros
Looking to scale your business? Want to learn directly from the same team that helped me sell my last business for 9 figures? Click this link below to check out how you can work with us. https://nextlevelhomepros.com/grow-home-service-vsl
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Transcript
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| 0:00.0 | Paid advertising should be your number one generator for business. |
| 0:03.7 | Where most business owners get it wrong is they pump the brakes on this once they get too much business. |
| 0:09.2 | 50 grand a month, does that scare you? |
| 0:12.1 | Yeah, I mean, that's scary. |
| 0:13.2 | A marketing is scary. |
| 0:15.2 | Like, best of revenue, I mean, that in my brain is like, oh, we can handle that very fast. |
| 0:19.3 | Right, right. |
| 0:20.4 | But in Allen's scary, I think. |
| 0:22.3 | Yeah. |
| 0:22.8 | And if you're not used to doing a, it would, it should be scary, right? |
| 0:26.7 | We have two quadrants unexplored. |
| 0:28.8 | I'm curious to see, like, hey, if paid quadrant two is the highest ROI, we've never nibbled at it. |
| 0:35.0 | Yep. |
| 0:35.4 | What does that mean if we actually put a lot of our time and focus into Quadrant 2? |
| 0:38.8 | Right. |
| 0:39.1 | And then back to Darrell's point, like it's a domino effect because we pay marketing to get |
| 0:43.8 | clients, but then those clients are going to do our same concept, which is referrals. |
| 0:47.0 | Right. |
| 0:47.2 | So it really is a dominant effect. |
| 0:48.6 | So I am very curious on that. |
| 0:57.5 | Everybody, welcome to another episode of Next Level Pros. |
| 1:00.7 | Today we have Carter and Josh. |
... |
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