133: How the Founder of D'IYANU started a Ready To Wear African Clothing Brand with No Fashion Background
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.8 • 1.8K Ratings
🗓️ 26 February 2019
⏱️ 55 minutes
🧾️ Download transcript
Summary
Today in the guest chair we have Adesola Olutola, better known as Addie, the Founder of D’IYANU, a ready-to-wear, African print clothing brand that is taking fashion by storm.
Fun fact: If you have seen any of my recent appearances, you have probably seen me in an outfit from D’IYANU. Whether it’s the skirts or dresses, I love the stretch of the fabric and the vibrancy of the prints.
On today’s episode, we will hear how Addie got started, how she differentiates her brand in a sea of competitors online, and how she is scaling her company.
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Social Media Info
D’IYANU - @diyanu
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Transcript
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| 0:00.0 | I was the only one responsible for the success of my business so it's like no one's |
| 0:08.6 | going to do it for you so you just keep your head down and just work. |
| 0:12.4 | We can do it. Life is too short. You just keep your head down and work. |
| 0:12.6 | Yes, do it. |
| 0:13.6 | Life is too short for you not to go for your dreams. |
| 0:17.6 | You're listening to Side Hustle Pro, |
| 0:22.0 | the podcast that teaches you to build and grow your |
| 0:24.8 | side hustle from passion project to profitable business. |
| 0:28.6 | And I'm your host, Nakela Matthew Zakome. |
| 0:31.5 | So let's get started. Hey, hey guys, welcome, welcome back to the show. |
| 0:37.0 | Today in the guest chair we have Ade Sola Olutola, better known as Adi, the founder of Deanu, a ready to wear African print clothing |
| 0:46.3 | brand that is taken fashion by Storm. |
| 0:49.6 | Fun fact, if you have seen any of my recent photos on Instagram, you have probably seen me in an outfit from Deanu. |
| 0:58.0 | Whether it's the skirts or dresses, I just love the stretch of the fabric and the vibrancy of the prints because I like to |
| 1:05.8 | stand out I like to be bold and I don't usually do this but after about four or five |
| 1:11.7 | purchases from this brand yes I was a consumer, customer of this |
| 1:16.4 | brand for a while before I even began to look into it, but anyway, after about my fourth or fifth |
| 1:22.2 | purchase I became interested in the woman behind the brand. |
| 1:26.3 | I was like, I need to find out more about this person. |
| 1:29.0 | So we had to get to know you call, and after speaking to her for all of five minutes I just |
| 1:35.4 | knew I had to have her in the guest chair. So that brings us to today. Let me |
| 1:39.5 | share a little bit more about Addie. Addie was born in Nigeria and moved to the U.S. with her family at the age of six. |
... |
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