132: From YouTube Sensation to Beauty Pioneer: Rochelle Graham Campbell of Alikay Naturals

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 20 February 2019

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today in the guest chair we have Rochelle Graham-Campbell. Coined a “beauty pioneer” by Essence Magazine, Rochelle is the CEO & Co- Founder of Alikay Naturals.

From struggling college student to YouTube sensation with over 16 million views, Rochelle is a Millennial Beauty Boss who made “getting to the root of you” her mission when she took an $100 initial investment that she earned waiting tables to convert her kitchen into her first laboratory.

Composed of the richest natural & organic ingredients, Alikay Naturals is one of the fastest growing beauty brands. The award-winning products are currently available at select Target, Rite Aid, Walmart, JC Penney and CVS stores.

On today’s episode we get into:

Her early entrepreneurial endeavors
How waiting tables at Olive Garden and throwing newspapers funded the early stages of her business
How she grew Alikay Naturals into one of the fastest growing beauty brands

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Social Media Info

AlikayNaturals - @alikaynaturals

Rochelle (blackonyx77) - @blackonyx77

Side Hustle Pro – @sidehustlepro

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Transcript

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0:00.0	I didn't really look at it in the bigger picture. It wasn't like, oh, let me go out here and be one of the pioneers in this movement.
0:09.4	It was just like, hey, sis, I just learned something cool.
0:13.5	Let me show you, and now you show someone else,
0:16.1	and that's what it was.
0:17.4	It was about us educating and teaching each other, you know?
0:22.1	You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your Side Hustle,
0:28.0	from Passion Project to Profitable Business.
0:30.8	And I'm your host, Nakela Matthew Zakome.
0:33.0	So let's get started.
0:35.0	Welcome, welcome back to the show, guys.
0:39.0	It's Nakela here, and today in the guest chair, we have Rochelle Graham Campbell.
0:44.7	Coined a beauty pioneer by Essence magazine, Rochelle is the CEO and
0:50.4	co-founder of Alle-K Naturals.
0:53.0	From Struggling College student to YouTube Sensation
0:56.7	with over 16 million views.
1:00.3	Rochelle is a millennial beauty boss who made getting to the root of you her mission when she took a $100, that's right, $100 initial investment that she earned waiting tables to convert her kitchen
1:14.8	into her first laboratory.
1:16.8	Composed of the richest natural and organic ingredients,
1:21.1	Allecate naturals is one of the fastest growing beauty brands.
1:25.3	The award-winning products are currently available at select Target, Rite Aid, Walmart,
1:30.2	J.C. Penny, and CVS stores. And we are going to get all into Rochelle's journey today. So welcome to the guest chair Rochelle.
1:38.0	Hi, thank you for having me. Of course, it's been a long time coming, right?
	...

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