Taylor Swift is possibly the most famous person in the world right now, beloved by millions, streamed by billions, her eras tour may have even saved the US economy. What is it about her as an artist, a celebrity and a person that is so uniquely captivating? How has she continued to reach new heights, new fans and achieve such career longevity? And why do so many of us feel an emotional connection to her and her music, despite never having met her?

In this episode we discuss all of the underlying psychology behind the success and obsession with Taylor Swift; not just as a musician, but as a brand and a business, maybe even a friend, including:

• Parasocial relationships and celebrity worship syndrome
• The power of escapism and story telling
• The psychology behind our music preferences
• The formula for celebrity relatability and authenticity
• In group and out groups
• The impact of her 'eras' and use of easter eggs for creating novelty and newness for her fans, and
• Why we are so obsessed with celebrity gossip

Taylor Swift is more than an artist. For many swifities, she is a lifestyle and an idol whose music has been a part of our lives since we were kids or teenagers, bookmarking certain chapters and milestones as we have grown up alongside her. Today, let's break down the psychology behind everything we love, and sometimes dislike about Taylor Swift.

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