This is Ryan Holliday, author of Perennial Seller, the art of baking and marketing work that lasts,

and you are listening to the Marketing Book Podcast.

Welcome to the marketing book podcast helping you keep up with the smartest

thinking in the quickly changing field of modern marketing and now here's your

host Douglas Burdett.

Hello, thanks for joining me on the marketing book podcast,

where each week I publish an interview

with the author of a new marketing or sales book,

and which has been named by Forbes and LinkedIn amongst others is one of the top

marketing podcast don't worry about taking notes you can find links to everything

linkable in this episode's website page at marketingbook podcast

dot com and since I get to read every book featured on the show

if I can recommend a specific marketing your sales book or any other resource I

know of for whatever challenge you're facing send me a LinkedIn connection invite with a message that you're a listener,

and I will do my best to get you pointed in the right direction.

My name again is Douglas Burdett.

All right, let's get on with the show. Today we welcome Ryan Holiday back

to the marketing book podcast to talk about his new book, Perennial Seller, The Art of Making and

marketing work that lasts. Ryan Holiday is a strategist in writer. He dropped out of

college at 19 to apprentice under Robert Green, author of the 48 Laws of Power.

He went on to advise many best-selling authors and multi-platinum musicians and later served as Director of Marketing at American Apparel.

His company, Brass Check, has advised clients like Google and Taser, as well as many prominent best-selling authors.

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