Hey, hey, what's up everybody? Thank you so much for tuning in today. My name is Chris

Bilbo. I'm the host of Side Ussel School. I've got a good story for you today, a really

interesting story about a lifelong freelancer who becomes interested in real estate photography

after selling his home. When he does that, he learns the trade and decides to start an

all-new side hustle. As I said, this guy's been side hustling his whole life. As you'll

hear in the story, the most successful marketing tool in this case was using Instagram direct

messages or DMs. I wanted to pick up on this a bit because I often mention Instagram

or some other social media platform or tool in passing. I want to make sure you understand

how he did it. It's not as simple as just registering an account. There's more to it.

This is something that a lot of people can emulate, especially if you're doing something

locally focused. In this case, it's a good example because real estate photography is of course

locally focused. If you're doing anything at all like that, you might be interested. It's

not only for locally focused businesses. It's just some are especially well positioned

to benefit from this kind of strategy. Really, it's not so much about the technology. It's

about relationship building. We'll look at that in some detail at the end of the story.

Story is called Lifelong Freelancer Ads Real Estate Photography to Portfolio. It's coming

right up after this message from our sponsor. Randy Hill isn't your typical side hustler.

At 64 years old, you'd be forgiven for thinking he was about to retire instead of starting

another business on the side. But Randy has spent his whole life doing things the unconventional

way, especially when it comes to work. This enterprising anti-retiree has spent most

of his career self-employed, preferring to make his own way in the world rather than

pass the time in a cubicle. And he spent the majority of that time doing freelance work

...