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Crypto trading involves risk of loss.

Is there anything wrong with selling to a range of customers at different prices?

What if you've got a product or service and you want to sell it at different prices to different people?

Is there anything wrong with that, anything unethical or immoral or illegal?

And if not, how can you do it without somebody finding out and getting mad?

Now sometimes people are surprised to hear that it is possible to sell the same thing to different customers at different prices.

Our initial reaction might be to think that this is unfair.

This is just unfair. It should be the same price for everyone.

But is it really?

That's what this caller is wondering about today.

I'm going to give you a few different examples of how this happens all the time.

And what the implications are when you're learning to set a price for what you're selling.

So first of all, why is it possible to do this? Why is it not generally speaking unethical?

And what do you need to know as you make decisions about your pricing, your product and service, as you think about what am I going to sell it for and how do I make a decision?

Let's talk about all that in this episode.

Got to shut out to our sponsor and then we're going to dive right in with Becky's question.

Hi, this is Becky from Manchester over in the UK.

I've been listening to the show for the past couple of years and the puns still get me.

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