#1301 - Q&A: How to narrow down a personal finance target market?
Side Hustle School
Chris Guillebeau
4.7 • 3.3K Ratings
🗓️ 24 July 2020
⏱️ 7 minutes
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Summary
A listener in Dallas wants to help teens and young adults learn personal finance—but the groups she has in mind are very different. How should she choose a focus?
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
Show notes: SideHustleSchool.com
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Transcript
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| 0:00.0 | Whether your dog is in their puppy adult or senior years, there's nothing better than |
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| 0:21.4 | Help your dog live a healthy life and get 50% off your first box of real fresh food at |
| 0:26.2 | the farmersdog.com slash LifeStages23. |
| 0:35.1 | Let's talk today about an eroing down your target market. |
| 0:38.5 | A listener in Dallas wants to help teens and young adults learn a personal finance. |
| 0:43.4 | But the group she has in mind are quite different. |
| 0:46.0 | It's wonderful that she knows this upfront. |
| 0:47.8 | A lot of times people get into these things and they don't realize it until they're a little |
| 0:50.9 | bit further along. |
| 0:51.9 | They think, oh, I thought I was going to be able to serve these two different groups, |
| 0:55.6 | you know, with the same messaging and then they realize that they can't. |
| 0:58.4 | So on the front end, this listener is thinking, you know, I need to make a choice, basically. |
| 1:02.2 | How should she do that? |
| 1:03.3 | How should she choose her focus? |
| 1:05.4 | We had a call recently with the third-way group. |
| 1:07.8 | It's people who have read the money tree of my new book and are interested in having |
| 1:11.5 | some accountability and talking through their ideas. |
... |
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