130 Making sales with Facebook ads
Making Money Online with Lisa Johnson
Lisa Johnson
5.0 • 567 Ratings
🗓️ 4 December 2023
⏱️ 22 minutes
🧾️ Download transcript
Summary
Facebook ads are a hotly debated topic amongst online business owners. When should you use them? Who should use them? Are they a magic bullet for business? Or just too complicated and a bit scary?
There's a lot of contradictory information out there when it comes to selling with ads so I've brought in Facebook ad strategist, Danny Young to help set the record straight.
What You'll Learn In This Episode:
- Danny demystifies how Facebook ads work, we discuss what's going on in the market right now and why you might have seen costs rise.
- How Facebook ads have evolved over the last few years and why we need to change the way we think about them because it's not just about reaching new audiences.
- Which metrics are most useful to understand if your ad is moving you closer to your sales goals and how to use that data to keep optimising your ads.
- The best time to use Facebook ads and why infrastructure is the first thing you need to think about when preparing to run ads.
Resources
- Find all of Danny's services at www.dannyyoungonline.com
- Download my FREE Launch Strategy Guide
- Visit the website https://thatstrategyco.com/
- Follow me on Instagram @lisajohnsonstrategist
- Follow me on Facebook @lisajohnsonstrategist
- Join the discussion at @thefabulous5percent
- Subscribe to my YouTube channel
Transcript
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| 0:00.0 | You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really |
| 0:09.2 | takes to build a business and the simple steps to get you there. I'm determined to share with you |
| 0:13.9 | the reality of easy, simple business marketing tips to make passive income so that you can start |
| 0:19.5 | making money online. |
| 0:32.2 | Making money online is sponsored by Nicola J Rowley PR, helping entrepreneurs and brands in the leisure and entertainment industries get visible through strategic storytelling. |
| 0:37.9 | If you're serious about being seen and impacting the lives of others, harnessing the power of PR is the best way to grow and scale your business. Visit Nicola Rowley.com for more details and read Nicola's |
| 0:44.3 | Amazon bestselling book, The Power of PR. Hello and welcome to this week's episode. Let's talk |
| 0:51.9 | about Facebook ads. Some of us use them. I didn't use them for a long |
| 0:56.3 | period of time after having a bad experience in the first year. And now I use them. And some people |
| 1:01.7 | are too scared to use them. And lots about Facebook ads has changed. And so I've bought in Danny Young, |
| 1:07.3 | who is a Facebook ad strategist that my company has used, and so I can vouch for him. |
| 1:12.9 | And there's a lot of noise out there about Facebook ads and how to use them, which contradict each other. |
| 1:18.8 | And so I wanted to bring someone in that could set the story straight about what we should be doing. |
| 1:23.0 | So welcome to the podcast, Danny. |
| 1:25.0 | Hello, thanks for having me. |
| 1:26.6 | Facebook ads. I remember when |
| 1:29.0 | is it called iOS 14 came out and everyone went panic, Facebook ads aren't going to work anymore. |
| 1:35.9 | And yet there are lots of us still using Facebook ads. What changes did you notice and have they been |
| 1:41.3 | solved? Yeah, there were a lot of changes. |
| 1:46.8 | So that was back in kind of mid-2020, |
| 1:48.9 | which was just after the pandemic, |
| 1:50.7 | as if we needed another drama in our life, |
... |
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