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Online Marketing Made Easy with Amy Porterfield

#130: How to Sell on a Webinar (Without Being Overly Salesy)

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.94.9K Ratings

🗓️ 29 September 2016

⏱️ 41 minutes

🧾️ Download transcript

Summary

Let’s face it, selling during your webinar can be awkward at first — but it doesn’t have to be.

Today I’m giving you my BEST strategies for eliminating the awkwardness and creating a smooth transition into the sales portion of your webinar.

Before I dive into it though, I want to tell you about my FREE Master Class, “How to Create Your First Wildly Profitable Webinar.”

If you sell info products or programs, digital courses, or coaching and consulting services online, then I bet you’ve considered adding webinars to your marketing strategy.

But as you know, there’s a lot of moving pieces with webinars, including the tech, filling seats, putting together your content, making that transition to selling . . . not to mention getting the courage to actually hit “broadcast.” (It can be scary!)

Webinars can be intimidating, but they don’t have to be. Join me as I walk you through what it takes to create a profitable webinar strategy.

Let’s jump back into today’s topic. You’re the expert, the go-to source on YOUR webinar. And your webinars give you the opportunity to build amazing trust between you and your audience.

I’m showing you how you can build trust and make the purchase of your product, course, or service the next logical step for your audience.

Your transition from teaching into selling can become seamless with these strategies. You will never feel like you’re selling again.

Also listen closely for the number one mistake I often see in webinars. And, learn how to avoid this misstep here.

This episode is one of my favorites because I love webinars. AND, because building trust with your audience is so important. If you’re not careful you can break down the trust you’ve built quickly.

Stick with me, and listen in, so that doesn’t happen to you.

I’ll tell you the perfect ratio of content to selling. You’ll also get tips for deciding what to put in your webinar versus what to create and sell inside your course.

I also dive into the mindset and mechanics of creating incredible webinars that will boost your sales.

Learn how to sell on a webinar without being salesy here!

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to the online marketing

0:02.7

Made Easy Podcast episode number 130.

0:06.6

Welcome to the online marketing

0:09.4

Made Easy Podcast. Business advice so easy,

0:13.1

you'll feel like you're cheating.

0:14.8

And now your host, Amy Porterfield.

0:18.0

Well, hey there. Welcome back to another episode

0:29.0

of the online marketing Made Easy Podcast.

0:31.8

I'm your host, Amy Porterfield.

0:33.8

And today we are talking webinars.

0:37.2

Literally my most favorite topic to talk about.

0:40.7

Beyond all the stuff that I teach,

0:42.2

Facebook ads and funnels and content creation

0:44.4

and list building and social media and all of that,

0:47.6

I always love to talk about webinars the most.

0:51.1

Now, the reason for that is likely

0:53.0

because I've seen very significant growth

0:56.0

in my own business using webinars.

0:58.4

I've been using webinars since 2009, 2010,

1:01.6

is when I got started.

1:03.0

And although I was terrible at webinars in the beginning,

1:06.1

I did realize that as I did a few of them

...

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