54% of adults said that they would quit their job to become a creator.

So if we were starting a YouTube channel today, how would we do it?

We've been building YouTube channels together for over 13 years, and we've interviewed hundreds of top creators.

At the end of day, if they don't click, they don't watch.

Actually, I don't think I've ever told the story.

We had an actual playbook for how to launch a YouTube channel. We're going to get really into the weeds in this episode, everything from filming style,

which data you should track, short form video versus long form video, everything we know about YouTube.

Put into a seven-step framework you can follow.

So 13 years ago, when we first started on our YouTube journey, we filmed everything with a MacBook,

like literally the webcam from our MacBook.

And we edited the videos and uploaded them all using one device.

It is the ultimate creator tool.

So we decided we want to give one of you a brand new MacBook Air.

This is a 13-inch MacBook Air with the Apple M3 chip.

It has 16 gigs of memory and 512 gigs of storage.

I feel like I should bid like it's the price.

Come on down. All you have to do to win it is click the link in our description and subscribe to our newsletter, the publish press.

In our newsletter, you'll get creator news faster than you would hear it on our YouTube channel,

and you'll get it delivered to your inbox three times per week.

We're going to be announcing the winner of this giveaway a week from now in the newsletter.

And if you're watching, after the giveaway is already over, we do these giveaways from time to time.

So make sure you're subscribed.

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