13. Personal Branding that Creates Impact & Becoming an Advocate for Change in the Workforce With Brand Marketing Expert, Erika Wykes-Sneyd

Cubicle to CEO

Ellen Yin

Marketing, Entrepreneurship, Business

5.0 • 580 Ratings

🗓️ 14 October 2019

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/classToday’s episode is one of my favorite conversations I’ve had to date. I sat down with Erika Wykes-Sneyd, the Global Head of Brand Experience & Innovation at PayPal, Venmo and their family of brands. Through her work at corporate giants like Uber, Google, Sony Playstation, Toyota, and now PayPal, she has dedicated her career to building purpose-driven brands that serve the customer, shareholders, and their communities. She shares her insights on how personal branding leads the way for business expansion, how to build a dynamite network that strengthens your career, and the importance of being an advocate for inclusion in the workforce. Connect With ErikaInstagram: https://www.instagram.com/heyerikaws/Linkedin https://www.linkedin.com/in/heyerikaws/ Facebook: https://www.facebook.com/heyerikawsGirlboss App: https://community.girlboss.com/erika If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you Connect with me on the Girlboss app: http://community.girlboss.com/missellenyin Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday ----- RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class Have a business inquiry? Email me: hello@ellenyin.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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1:09.6	You're listening to the Cubicle to CEO podcast, episode number 13. Today's episode is one of my favorite conversations I've had to date. I sat down with
1:13.0	Erica Wicks-Need, the global head of brand experience and innovation at PayPal, Venmo, and
1:18.6	their family of brands. Through Erica's work at corporate giants like Uber, Google, Sony
1:24.0	PlayStation, Toyota, and now PayPal, she has dedicated her career to building purpose-driven brands that serve the customer,
1:31.4	shareholders, and their communities.
1:33.6	She shares her insights on how personal branding leads the way for business expansion,
1:38.2	how to build a dynamite network that will strengthen your career,
1:41.5	and the importance of being an advocate for inclusion in the
1:44.8	workforce.
1:53.3	Welcome to the Kubekold CEO podcast.
1:56.2	I'm your host, Ellen.
	...

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