#1296 - The Rise of the Beer Koozie Empire
Side Hustle School
Chris Guillebeau
4.7 • 3.3K Ratings
🗓️ 19 July 2020
⏱️ 10 minutes
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Summary
Frustrated with the subpar experience of drinking warm beer, a college drop-out creates a multi-million dollar insulated beverage brand.
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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
Show notes: SideHustleSchool.com
Email: team@sidehustleschool.com
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Transcript
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| 0:00.0 | Nothing's more British than a copper and a biscuit. |
| 0:04.6 | Taking a 15 minute break to reset, recharge and feel better. |
| 0:09.6 | But the perfect break needs the perfect biscuit. |
| 0:13.7 | And let's be honest, as the original and the best |
| 0:17.5 | only a MacVitties one will do. |
| 0:20.6 | Time for a biscuit, Britain. |
| 0:23.4 | MacVitties' true originals, |
| 0:25.6 | buy and store for a chance to win a truly original biscuit break. |
| 0:34.9 | Pressrated with the subpar experience of drinking warm beer, |
| 0:38.5 | a college dropout creates a multi-million dollar insulated beverage brand. |
| 0:43.3 | Hey, what's up? Welcome to Side Us All School. My name is Chris Phillips. |
| 0:46.2 | Did you know, by the way, that the world's oldest drinkable beer |
| 0:49.2 | was discovered on a shipwreck in the Baltic Sea in 2010? |
| 0:53.6 | It's believed that the shipwreck occurred sometime between 1830. |
| 0:58.2 | Now, of course, beer itself, along with other fermented beverages, |
| 1:01.2 | has been around a lot longer than that. |
| 1:03.6 | But beer koozies are much newer. |
| 1:06.4 | That's what we're going to talk about today. |
| 1:07.5 | The rise of the beer koozy empire. |
| 1:09.6 | At the end of the episode, I want to address this issue of |
| 1:12.3 | how to validate your product and market before you start, |
| 1:14.8 | or should you even do that? |
... |
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