Welcome to How Leaders Lead where every week you get to listen in while I interview some of the very best leaders in the world.

I break down the key learning so that by the end of the episode, you'll have something simple you can apply as you develop into a better leader.

That's what this podcast is all about.

Today's guest is Uri Levbein, the co-founder

of the Navigation App Ways. And I got to tell you, he is quite the entrepreneur. Get this,

he's built not one, but two companies that have reached a valuation of $1 billion without going

public.

Now, that's some rarefied error.

I mean, this guy is just passionate about using technology to solve real-world problems that actually make people's lives better.

And he knows exactly what it takes to do it.

But for all his success, what strikes me most about Erie is that he's just not afraid to

fail, because let's face it, in business, things don't always go according to plan. But if we can learn

to see failure as a valuable experience and then use it to our advantage, we can achieve amazing things.

So here's my conversation with my good friend and soon to be yours, Uri Levine.

You know, Erie, I understand you're a duocorn.

What the heck is a duocorn and how do you become one?

So, you know, I recently read that there are about 62 people that actually have built

two companies that are worth more than a billion dollars. And I'm happy to be one of those.

And by the way, I never rest, right? So there will be more of those. And by the way, I never rest, right?

So there will be more of that.

And this is absolutely amazing to belong to this category of people that have created so much value.

And for me, it's always about value creation.

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