#129: How to Make More Money With Your Existing Products
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 19 June 2023
⏱️ 30 minutes
🧾️ Download transcript
Summary
When you need to increase revenue for your small business, what ideas come to mind first? If you're like most business owners, you mind likely gravitates to sales and marketing ideas. But there is actually a ton of untapped revenue in your existing products! More money is in existing customers than new customers.
In today's conversation, Donald Miller talks with Jennifer Rodriguez, owner of Porter Flower Reserve. She also happens to be Don's sister! Don gives Jennifer ideas on how she can take her existing products and increase her revenue immediately. Listen in to get inspiration for ideas that you can execute on now to increase the money coming through your cash register.
If you want to learn how to optimize your products so they make YOU more money, check out our new course, Product Optimization Made Simple, in the business made simple platform. In the course, Donald Miller will teach you, just like Jennifer, how to examine your products and figure out how you can make more money with them. For a limited time, you can get $100 off the course with code PRODUCT100. Get the course at BusinessMadeSimple.com/Products.
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IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.
ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com
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FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
Transcript
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| 0:00.0 | I would say there's more money in your existing customers than there is in new customers. |
| 0:05.7 | Anybody listening to this episode who needs cash, and I mean cash flowing through your |
| 0:12.7 | cash register in order to pay bills, you're going to like this episode because we're |
| 0:16.6 | going to talk about super easy actionable things that you can do to get cash today. |
| 0:22.1 | Our guest today runs a small business in Houston, Texas, Porter, Flower Reserve. |
| 0:27.5 | It's a small independent flower shop and is run by my sister. |
| 0:32.6 | That is right. |
| 0:33.6 | My sister has been a florist all her life. |
| 0:36.0 | After I started my business, she calls me and she says, duh, the flower shop that I'm |
| 0:39.9 | working for, the owners want to sell me the shop. |
| 0:43.1 | And I said, let's go. |
| 0:44.5 | Betsy and I went in and we helped Jennifer buy this flower shop. |
| 0:48.5 | And you know what happened? |
| 0:50.0 | She ran out of money and couldn't pay taxes. |
| 0:52.4 | That happened in about a couple of years. |
| 0:54.5 | And now that she's riding the ship, what she needs is cash. |
| 0:58.9 | You are going to hear ideas that you can execute on immediately to increase the amount of |
| 1:04.2 | cash coming through your cash register. |
| 1:06.6 | Also joining my sister is her business manager, Carol. |
| 1:09.4 | She works just as hard as my sister. |
| 1:11.4 | With that, I want to welcome you to the Business Made Simple Podcast brought to you by the HubSpot |
| 1:15.2 | Podcast Network. |
... |
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