I can compete in this market. There's just way too many sellers with way too many reviews.

I'll never find a way to squeeze into this marketplace. Well, guess what guys?

There is a guaranteed way to get on page one for any product in any category.

And that is with advertising. I truly believe that you can be successful in any product category and with

essentially any product idea.

What's up guys? You're listening to another episode of Selling on Amazon with Andy Isam.

In this episode, we're going to talk about how can I use pay-per-click to compete in crowded markets?

This is a question that came up in one of my weekly live Zoom Q&A calls from one of my coaching students.

And I thought it was a great question to talk about in a podcast episode.

You guys have probably heard me say on this podcast before that, I truly believe that you can be successful in any product category and with essentially any product idea.

What you have to understand though is what is the

potential for your market and for your product idea? What is the competition for your market and for

your product idea? And what do you need to do to execute your product idea? If you can understand those simple things,

and I say simple, I know they might be, you might be thinking, Andy, it's not that simple.

But if you break it down to those core simple elements, I truly believe that you can be

successful in any product category. Even the product categories that have a ton of competition that you

might look at and say, there is absolutely no way I can compete in this market. There's just way

too many sellers with way too many reviews. I'll never find a way to squeeze into this marketplace.

But in this episode, we're going to talk about some strategies and just understanding the numbers

behind pay-per-click advertising on Amazon and how you can use pay-per-click advertising

to compete in those crowded markets.

I want to give a really quick shout out to a couple people

...