For those of our audience who are of a certain age, about that I mean, you know, my age or possibly older,

you might remember America Online, also known as AOL.

Do you remember your AOL screen name? Do you remember your first screen name or online handle if it wasn't AOL?

For some of us that actually predates AOL, I remember having the service prodigy when I was, I guess, 10 or 11 or 12 years old,

I don't think prodigy exists anymore, I don't think AOL exists anymore, at least not in the same fashion.

But in this story, when a longtime social media fan, hello AOL, looks to add creativity into her life,

she combines her passion with weddings and her skills in online communication.

Now as you'll hear, I love the focus on a specific market here.

And sometimes people ask me, you know, why do you always pick on life coaches, you know, and social media managers.

The reason I pick on those fields, I don't mean to pick on you if that's you, but there are just way too many jack or jills of all trades in those fields.

There are way too many people just trying to be a generic social media manager, that's my point here.

And you need to specialize and focus on a specific person, group, or industry.

That's what today's story is done, she's done really well, I'm going to deconstruct it for you.

Another great example is iPhonejourney.com, which is the website of professional photographer at Jack Hollinsworth.

Now Jack has been a photographer for several decades, long before the iPhone, but he's chosen to go all in and focus his education almost exclusively on mobile photography.

Photography is another field that has a lot of people in it.

So by saying like, I'm going to be the iPhone photographer, and there's actually a lot of people who do that now, but he was one of the first, he has been able to build quite a following.

So focus on that specific market. Today we're going to talk about social media fan who ties the knot with wedding marketing. Stay tuned.

The search is heating up for the people who make football better. People like Sarah Catriona.

Strength and conditioning is not just for the praise, it's for everyone.

Jack Northover. You cook me an hour for your fine rock show and all the way through, just like the stick of rock.

Chippy C-Hack. That's a matter where you're former, you are. We built something which is beautiful.

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