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Side Hustle School

#1287 - Q&A: How to sell an online birth preparation course?

Side Hustle School

Chris Guillebeau

Small Business, Entrepreneurship,, Entrepreneurship, Careers, Side Hustle, Business

4.73.3K Ratings

🗓️ 10 July 2020

⏱️ 7 minutes

🧾️ Download transcript

Summary

A couple in the UK seeks advice on a birth preparation program course they’ve been revisiting in recent months. 


Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.

 

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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.


Show notes: SideHustleSchool.com

Email: team@sidehustleschool.com

Be on the show: SideHustleSchool.com/questions

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Visit Chris's main site: ChrisGuillebeau.com

Read A Year of Mental Health: yearofmentalhealth.com


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Transcript

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0:00.0

Hey everybody, what's up? Welcome to Side Us All School. This is your host Chris Gillibow.

0:08.9

Got an interesting question today from a listener in the UK. He has recently dusted off a project

0:14.4

that he worked on with his wife a few years ago. It is a birth preparation program and for

0:19.6

while they were doing it offline I believe but now their new goal is to take it online.

0:23.4

So they put in a lot of work but unfortunately they're not seeing the results they'd like.

0:27.9

So let's take more of a look under the hood. And also I've been hearing from a lot of people

0:31.6

starting online courses of various kinds. And I've noticed that people tend to get hung up

0:36.0

kind of in the same places or the same roadblocks. So when I answer this question,

0:40.4

I'm going to try to think about how it's relevant to other people as well which I always do. But in

0:43.8

particular with online courses, if you're out there and you've been building an online course,

0:47.8

I would love to know what's working, what's not working, what your questions and challenges are.

0:52.7

You can always write me directly from sadisleschool.com or my main website,

0:56.2

chriskillabo.com. You can tweet me at chriskillabo, you know, whatever's good. Let me know about

1:00.3

your experiences with online courses and I will continue to do more with the subject as we build out

1:04.3

this year. But for now, how can you sell an online birth preparation course? That's what we're

1:09.2

going to look at in this episode after the message from our sponsor.

1:22.8

Hey, chris, this is James from Bristol in the UK. I've been loving your side hustle book and

1:27.6

make my way through it. I've got an idea which I think is feasible, profitable and persuasive.

1:33.2

It was an online birth preparation programme that my wife and I developed four or five years ago

1:39.2

and it was actually not a very good side hustle insofar as it took years and years and cost

1:43.6

a fortune for us to get up and online. Now when we actually got it online, we didn't manage to sell

1:48.8

more than a handful of subscriptions to this birth preparation programme and we concluded that

...

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