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Mac Power Users

128: Typography with Ina Saltz

Mac Power Users

Relay

Tech, Technology, David, User, Stephen Hackett, Sparks, How To, Help, Power, Workflow, Ios, Mac, Set Up

4.71.5K Ratings

🗓️ 11 March 2013

⏱️ 95 minutes

🧾️ Download transcript

Summary

Typography expert Ina Saltz explains why type matters and gives some great tips for using typography wisely.

Transcript

Click on a timestamp to play from that location

0:00.0

Mac Power Users

0:16.7

Podcast. I'm Katie Floyd along with David Sparks. Hey David.

0:19.8

Hi Katie I'm sitting on the edge of my seat today. You are.

0:23.0

We are going to talk about type.

0:24.0

We are going to talk about type.

0:25.0

And the type has been a very basic integral part of the MAC.

0:29.0

Ever since the original Macintosh came, you know, Steve Jobs believed very strongly that

0:35.0

types should be deeply ingrained into the Mac and it's been a part of our lives for

0:40.0

such a long time. We've just really taken it it for granted but there is such a huge

0:44.2

world out there when you get into studying typography and we don't know we just

0:48.9

know very very little about typography so we decided to bring an expert and we're

0:53.7

pleased to welcome Ina Staltz to the show welcome I'm a salts

0:58.1

Salts I'm so sorry salt's I'm looking right at it so I wouldn't mispronounce it and I did anyway.

1:04.0

Thank you very much I'm very happy to be here I love to talk about type.

1:08.0

Yeah now I know is if you don't know she's a she's a professor at the City College of New York but she's she's

1:14.9

written several books about typography both reference style I mean one of them

1:21.0

is typography referenced and I know I know you were on a a group of people

1:24.6

that wrote that book but it's what you were saying it's like one of the top 11 reference books

1:30.0

in the world in any subject? Is that well?

1:32.8

Yes, the American Library Association hand picks a list once a year of the top reference

1:39.8

books that have been published in that year and this was one of 11 across all

1:44.6

subject matter. That's really amazing. Right and you've got a couple of books

...

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