So many men are afraid to talk about style in my experience. They believe that it's just not that important when it comes to being a man or they don't want to be viewed as anything less than manly. I get it.

I used to be the same way. That was until I understood the power of dressing well and leveling up my presence dressing well isn't about a well tailored suit or fancy shoes or overpriced jeans. It's about being deliberate and intentional about sharing with the world who you really are.

My friend Ryan McGinn joins me today to talk about what role style plays in masculinity why men are afraid to elevate their style.

Something he calls enclosed cognition and the halo effect and how to use your style to have more and be more.

You're a man of action. You live life to the fullest. You embrace your fears. You can boldly charge your own path. When life knocks you down, you get back up one more time every time.

You are not easily deterred and defeated. Rugged. You're zillion. Strong. This is your life. This is who you are. This is who you will become. At the end of the day and after all is said and done, you can call yourself a man.

What is going on today? My name is Ryan Mickler and I am the host and founder of this podcast, The Order of Man. I'm glad that you're tuning in from wherever you are and regardless of how long you've been tuning into us, what this movement and it is a movement has grown to over the past couple of years has been an incredible ride for me.

Fortunately, we have the opportunity to interview some amazing men from every area or every facet of life. You're going to hear me interview these guys. Some of them you've heard of. Some of you haven't, but either way you have my commitment to give you the very best each of us have to offer so that you can level up your life. That is my goal.

Guys, before we get started today, I just want to give you three quick resources. The first is you can head to order of man.com slash one two eight as an episode 128 for the show notes. You can also join us in our Facebook group. I know a lot of you are there because we have nearly 40,000 men in that Facebook group now.

And then the third and probably the most important resource that I want to give you is our exclusive brotherhood. You can learn more about what we're up to there at order of man.com slash iron council. Again, those are just three resources that you can use to further the conversation that we're having here on this podcast.

Guys, my guest today is my good friend Ryan McGinn. I met Ryan roughly three years ago as I was launching order of man at the style con conference. I will admit I'm not one who is very good when it comes to what I wear and how I look.

But I've learned a ton from Ryan about the way that you look has proven not only to increase confidence in yourself, but confidence from other people as well. So Ryan dressed as well. He looks good. His game is on point.

Although I will say and he'll be the first to admit that our styles are very, very different. But that's the point that he makes today is that in order to look and feel good, you have to find a style that works for you. And that is exactly what I've seen him do over the past three years for himself as I've washed what he's done in his own life and his business and for his clients.

Guys, take notes. Listen to this with an open mind and learn how to use your style as another tool to get exactly what you want.

Yeah.

Ryan, what's up, brother? Glad you are on the show today. How's it going? Ryan, I appreciate you having me on. Yeah, this has been a long time in the works. I know I've been stringing you along. It's more my fault than it is yours. But either way, I'm glad you hear, brother.

Don't worry, man. You got a big platform going on. I'm just happy to be able to bring my message to your people. So if I would add away another month, I would have been cool with it.

You know, I think this is an important topic. It's actually probably one that frankly, I don't address a whole lot just because it's not necessarily in my wheelhouse, which is why it's good to have experts like you come on the show. And what's really interesting is when we start talking about style and masculinity, it's very polarizing. I've noticed, like either guys are like, yeah, you have to worry about the way that you look and the way that you dress in your appearance. Or they're like, no, that stupid real men don't worry about that stuff. Why the polarity do you think?

I'm a member of your group, and I've been in your group since for probably since close to the star. And I'm one of the ones that copops in there. I like to stir the pot away. It's because I get so audience man. And I got it to be I kind of I appreciate that, although it adds to my played at times.

Oh, I will keep it at bay. No, it's good. It's good to have these types of discussions though. Yeah, I mean, I just feel like I mean, especially seeing it in your group and I think I think that too. There's what for whatever reason, I don't know there is like this this shift that happened where it's like,

all of a sudden, like guys, they shouldn't care how they dressed. So they shouldn't care what people think about how they dress because somehow in some way, that deflates their masculinity and makes them less of a man because they care about their appearance.

And I used to be one of those guys, like literally I would like, I would wear the worst type of stuff. I mean, and I grew up kind of with that f you mindset where I was like, you know, I was been an entrepreneur for like 10 years now.

...