Welcome, I'm your host, Greg McEwan, I'm the author of Two New York Times Best Sellers,

Effortless and Essentialism, and I am here with you on this journey to learn how and

why and really how to understand each other.

Have you ever invested heavily in a new product or service for your customers only to find

they didn't buy it? Have you ever put in a lot of effort into getting someone a gift

only to find that their response was lukewarm? Would you like to be less wrong? Less wrong

in your relationships work and at home? Today I will share some surprising stories, some

counter-intuitive research that I've been reading, and some actionable advice. At the end

of this episode you will be able to improve your use of time and resources by increasing

your empathic accuracy. Let's begin.

Get more from today's episode by sharing the ideas in this podcast with someone else

within 24 to 48 hours of listening. As you teach that by posting online or sending

an email or having a conversation, you'll get a higher return on your effort, a higher

ROE.

This episode is sponsored by Factor Meals. The season is a bit ironic, I think, because

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