128: How to Get Press For Your Business When You're Just Starting Out w/ Dreena Whitfield of Whit PR
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.8 • 1.8K Ratings
🗓️ 23 January 2019
⏱️ 48 minutes
🧾️ Download transcript
Summary
Today in the guest chair is Dreena Whitfield, the founder of WhitPR, a New Jersey-based boutique strategic communications firm.
Her clients have been featured on Good Morning America, in The New York Times, Essence, and more.
You may be familiar with WhitPR client The Budgetnista, who has graced The Side Hustle Pro guest chair, and has made several appearances on The Real Daytime television show.
On today’s episode, we learn how Dreena started WhitPR in her living room in 2009; with no clients, no media contacts, and no mentors, the side job she worked for years to invest in her business during the early stages, and what side hustlers need to know about when and how to get press for your business when you’re just getting started.
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Announcements
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Social Media Info
Dreena Whitfield - @DreenaWhitPR
Side Hustle Pro – @sidehustlepro
Transcript
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| 0:00.0 | And so I just grinded until like it like I finally got that one client who |
| 0:08.2 | believed in me just because they saw my hustle, and they gave me a chance. |
| 0:16.6 | You're listening to Side Hustle Pro, |
| 0:18.9 | the podcast that teaches you to build |
| 0:20.8 | and grow your Side Hustle, |
| 0:22.4 | from Passion Project to profitable business and I'm |
| 0:25.4 | your host Nakela Matthew Zakome. So let's get started. |
| 0:30.9 | Today's episode is brought to you by Gusto. |
| 0:34.0 | Gusto offers modern, easy payroll benefits and HR to small businesses across the country. |
| 0:40.0 | They were even named Best Online Payroll by PC Mac. |
| 0:44.0 | And as a Side Hustle Pro listener, you will get three months free |
| 0:48.0 | when you run your first payroll. |
| 0:50.0 | So sign up and give it a try at gusto.com slash |
| 0:53.4 | S. H.P. That's gusto.com slash |
| 0:56.5 | S. H.P. |
| 0:57.7 | Hey, hey guys, welcome, welcome back to the show today in the guest chair we have |
| 1:06.1 | Jarena Whitfield the founder of Witt PR a New Jersey-based boutique strategic |
| 1:12.4 | communications firm. |
| 1:14.0 | Trina has had an amazing and diverse career thus far, |
| 1:18.0 | which has spanned spearheading communications |
| 1:21.0 | and marketing efforts for leaders in the nonprofit, corporate and |
| 1:24.4 | political sectors, as well as small businesses throughout the Tri-State area. |
... |
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