#127 - What is the real purpose of an insert card?
Built by Business: Amazon FBA, E-Commerce, Brand Building
Andy Isom | Amazon FBA Seller & Agency Founder
4.9 • 816 Ratings
🗓️ 7 March 2022
⏱️ 22 minutes
🧾️ Download transcript
Summary
Are your insert cards filled with blocks of text? Most customers might not bother reading massive amounts of text as attention spans now are so much shorter.
In this episode, I discuss how to avoid information overload on your insert card. Get straight to the point.
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Transcript
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| 0:00.0 | Like and follow us on Facebook and Instagram and please leave us a review and go to your order page and click this button and then you leave a review and type this and then after you do that will you please join my email list and then here's a QR code scan it because I'm going to give you this thing for free and here's this sequence that I'm going to put you through and oh by the way here's how to use the product and here's how to care for, and here's a little story about us and how we started |
| 0:21.6 | this business. If you have huge blocks of paragraph text on your insert card, no one is going to |
| 0:26.3 | read that. |
| 0:33.0 | What's up, guys? You're listening to another episode of Selling on Amazon with Andy Isam. |
| 0:38.2 | In this episode, we're going to talk about the real purpose of an insert card. |
| 0:44.0 | This was a question asked on my live weekly Zoom Q&A call by one of my coaching program students. |
| 0:50.4 | And I've got a full six minute video in my Q&A video library. |
| 0:54.6 | So if you are a member of my coaching program or of the weekly mastermind, you're going |
| 0:58.0 | to be able to go and watch that video where I kind of show you guys my insert card, walk |
| 1:03.0 | you through it, and also talk a little bit more about the strategy that I'm going to cover |
| 1:06.4 | in this episode as well. |
| 1:07.5 | But I loved that question from my student. And so I thought it'd be a great idea |
| 1:11.1 | to do a full podcast episode about it for the rest of you guys. So what I'm seeing in Amazon |
| 1:17.7 | with sellers, right, with people getting their businesses started, you know, I have the opportunity |
| 1:22.3 | to hear from a lot of you out there starting your Amazon businesses. I'm seeing people |
| 1:27.3 | overcomplicating the |
| 1:29.3 | process of an insert card. They're trying to squeeze like every last drop out of their customer |
| 1:35.6 | that they can. I've seen insert cards from, and this is like from products I've purchased on |
| 1:40.9 | Amazon. I'm not just talking about people, you know, sellers, |
| 1:44.5 | people listening to the podcast starting their Amazon businesses, but I've seen insert cards |
| 1:47.5 | that will be chuck full of information, like information overload on the insert card, where it says, |
| 1:54.1 | like and follow us on Facebook and Instagram, and please leave us a review and go to your order |
... |
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