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Online Marketing Made Easy with Amy Porterfield

#127: How to Organize & Analyze Your Facebook Ads

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.94.9K Ratings

🗓️ 9 September 2016

⏱️ 42 minutes

🧾️ Download transcript

Summary

Are your Facebook ad questions piling up? Do you feel like the deeper you go with Facebook ads, the more questions you have?

Well, I’m here to help! And, with me today is an audience favorite, Facebook ad expert, Rick Mulready. He joins me on my podcast frequently and has given my audience some amazing success with Facebook ads.

So, listen in because we are answering questions that we have heard from MANY of you.

This week we tackle big questions about organizing Ad Sets, specifics on targeting and also how to analyze your latest ad campaign (aka: what do all those numbers really mean?!).

Here’s a look at what we are answering today:

  • How many ad sets are best for each ad campaign? Should I combine smaller ad sets? Are there benefits to how many you have? (Rick’s answer to this one is VERY detailed and actionable!)

  • When targeting people who like a certain Facebook page, should you also narrow the audience if you want to target specific types of people? Or, should you let the ad copy do that for you? (Such a good question!)

  • What do all the numbers mean when reading how your ads are doing in the power editor? How do you know your ads are doing well? What am I looking for? (We get this Q a lot and I love how deep we go with it!)

  • When selling high-priced programs or products, what should my strategy be and what type of sales funnel will get the best results? (We include TONS of examples with his response!)

Also, Rick hosted a free webinar where he discussed all about how to create an automated system that will bring in sales and leads everyday for your online business using Facebook ads.

Sign up for his free webinar replay to get all of Rick’s awesome tips and tricks for Facebook ad funnels!

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to the online marketing

0:02.7

Made Easy Podcast episode number 127.

0:06.8

Welcome to the online marketing

0:09.7

Made Easy Podcast. Business advice so easy,

0:13.3

you'll feel like you're cheating.

0:14.9

And now your host, Amy Porterfield.

0:18.2

Welcome back to another episode of the online marketing

0:30.2

Made Easy Podcast.

0:31.7

And today we have our resident ads guy in the house,

0:34.9

Rick Moretti, how the heck are you?

0:36.9

I am doing awesome. I'm super pumped up for this Q&A episode.

0:40.6

It's going to be really good.

0:41.8

This is the thing that gets me so excited.

0:43.8

Every time we do an episode together all about Facebook ads,

0:47.0

I post in my private Facebook groups and I ask my students,

0:50.3

what do you want to know about Facebook ads?

0:52.2

And there's like a flood of questions.

0:55.0

Now to be quite honest, when I first see all the questions,

0:57.7

I stress out because I want to help everybody.

1:00.3

And there's only a certain amount of time we have on this episode.

1:03.0

So then I start to think, okay, what are the best questions

1:06.4

that will help the masses here?

...

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