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the bossbabe podcast

127. How to Build a Highly Converting Sales Page with Anna Nassery

the bossbabe podcast

Natalie Ellis

Entrepreneurship, Education, Marketing, Self-improvement, Business

4.92.6K Ratings

🗓️ 21 October 2020

⏱️ 44 minutes

🧾️ Download transcript

Summary

We’re welcoming back Anna Nassery, Founder and CEO of BrandUp, an LA-based creative agency and the geniuses behind our highly converting sales pages for our flagship programs, Insta Growth Accelerator and Online Launch School.  When it comes to building a highly converting sales page, we know how overwhelming the process can be but before you invest tons of money into creating a custom page that may not even convert, Anna is lifting the lid on how to structure and optimize a sales page. Tune in as she breaks it down step-by-step on how to outline a sales page to meet your ideal clients where they’re at on their customer journey. After this episode, you’ll understand how the buyer’s journey influences the layout of your sales page and what you need to do in order to optimize every piece of information for conversion. Get your pen and paper ready because we’re touching on psychology, branding, and even a bit of biohacking (because you know we’re all about optimizing both our business and health!). Shop our Launch Shop with Brandup and get a done-for-you sales page template. https://go.bossbabe.com/scale-your-launch-live  Use code BOSSBABE to get 20% off on SOUL CBD products. https://mysoulcbd.com/ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣  Follow: @bossbabe.inc Natalie Ellis, @iamnatalie Anna Nassery, @annadoingthings_

Transcript

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0:00.0

Anywhere there are words on your page is an opportunity to sell, right?

0:03.4

So even an FAQ section, instead of throwing the boring questions in there, make those

0:08.0

sellable too.

0:09.0

It's really all about positioning the problem and then shutting light on the

0:13.9

repercussions of not acting on that problem and then you provide a solution and

0:18.3

then you show results with data.

0:21.2

Welcome to the Boss Bay Podcast, a place where we share the real behind the scenes of

0:25.0

building successful businesses, achieving peak performance and learning how to balance it all.

0:30.0

So today, by the way, do I still need to keep saying it's Natalie because I feel like you guys can tell the difference between me and Danielle, but let me know.

0:37.0

So today I'm really, really excited because I am going to be interviewing my best friend Anna Nasserie. Now you might have heard me talk about

0:44.5

Anna before. She's the founder and CEO of Brand Up, which is a creative agency based here

0:49.2

in LA. They're actually the creative agency behind our branding, our sales pages, all of the things.

0:55.2

Now for a really long time people have been asking me for support with sales pages and

1:00.7

honestly getting a sales page fully custom designed can be really expensive.

1:05.0

And when I was first building my business, I wasn't investing that much money into sales pages because I was just trying to do it myself to save money to prove my concept and then once we started

1:15.0

making money was when I started to invest in things more.

1:17.9

So we've actually partnered with Brand Up to put together some amazing templates for you for less than

1:22.3

$500 where you can just plug in your copy and we walk you

1:25.9

through step by step everything you need to have a really high converting sales page.

1:29.3

So if you're interested in that I'm going to put all the info below.

1:32.1

But on this episode I really wanted to dive into what makes an amazing sales page

1:37.3

because I know so many of you are using these in your business.

...

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