Yo, today's QOTS, you will never add value and not get a return on your investment.

Here we go.

Welcome back to the QOTS, we've got Eric Thomas, also known as ET, the hip hop preacher,

on the show today.

Today he's going to talk about giving away your stuff, giving away your samples, giving away

your content to your target audience and then listening to and accepting the feedback.

And based on that feedback, you modify, you adapt, you change in order to fit your audience.

See a lot of entrepreneurs make it about themselves.

Your business is not about you, it's about your prospects and your customers.

Let me tell you about something that happened fairly recently.

As some of you know, I canceled this semester of Money Mind Academy for the second semester in a row as a matter of fact.

The January launch was amazing, did really well.

Summer, it was a dud.

I was like, you know, people haven't had a summer for a while, they just don't want to be doing a course.

It's all good, no big deal.

I want to break too.

But now the fall happened, phenomenal feedback for the master class.

People loved the master class.

So like, I want to be a laser pointer and I'm a light bulb and you had to be there.

But people just didn't enroll, enrollments were slow, just as slow as they were in the summer.

And I didn't take it personally.

It's just a matter of like feedback.

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