Wired.com presents the Geek's Guide to the Galaxy. And here is your host, David Barr-Kirtley.

Hello and welcome to episode 126 of Geek's Guide to the Galaxy.

Today on the show we'll be discussing The Business of Star Wars and I'm joined by two guests.

So first up we've got Chris Taylor. He's the deputy editor of Mashable, one of the world's largest independent news sites.

He's covered the intersection of business and culture for two decades as a writer and editor for time, Business 2.0, Fortune Small Business, and Fast Company.

His new book is called How Star Wars Concord the Universe, The Past, Present, and Future of a

multi-billion dollar franchise.

So Chris, welcome to the show.

Thanks David, good be here.

And also joining us today is Brian Stelman.

He's written articles and produced videos for Guitar World, Future Music, Revolver, and The New York Post.

He's also directed two documentaries exploring one of his favorite hobbies, Toy Collecting.

His first film Toys Are Us, a Revolution in Plastic, focuses on the world of designer vinyl toys, and his new film Plastic Galaxy profiles collectors and creators of Star Wars toys.

So Brian, welcome to the show.

Thanks for having me.

Okay, so we previously discussed Star Wars all the way back in episode 11.

And in that show we mostly focused on Star Wars from a fan perspective.

Why we love Star Wars, which movies the best, nitpicks we have,

what went wrong with the prequels, that sort of thing.

So if you want to hear that sort of a discussion,

definitely go check out episode 11 but I

thought that today we try something a bit different so in addition to being just

...