Hey there, what's up everyone, Chris Gillabaugh here coming to you on the 8th of June episode

12.55.

It is the 8th of June in real time.

If you're listening later, of course, it's some other date.

I try to keep most of what we do here.

Timeless, evergreen.

You can listen at some point in the future and you'll still learn something.

And so far this year, every Monday, I've been doing an episode called Classroom where I

dive into a specific topic a little bit different than the question answer series, a little

bit different than the stories or case studies that we do.

So today I want to talk about who are your people, understanding psychographics because your

target market, or as I like to think of it, your ideal customer, that person, the group

that person represents, they're more than just millennials.

They are more than just women age 34 to 39 living in the Midwest or active seniors or whatever

traditional demographic group you might think of, identifying the values and beliefs of

your ideal customer can be much more powerful and effective, especially if you're selling

something that relies on a personal connection or at least benefits from a personal connection,

let's say.

So you're probably familiar with traditional demographics such as age, location, sex or

gender, race, ethnicity, income, etc.

What I just mentioned about that market of 34 to 39-year-old women, that's one target

market based on traditional demographics.

...