125. Reel Talk with Brock Johnson
The Kristen Boss Podcast
Kristen Boss
4.9 • 751 Ratings
🗓️ 22 August 2022
⏱️ 39 minutes
🧾️ Download transcript
Summary
Does Instagram still seem like a mystery to you? With all the recent changes to the algorithm that rewards more views to video content over static images, it’s left the social selling industry in flux, not knowing what the next best move is. And that’s where our guest, Brock Johnson, comes in.
Brock rocketed to a 7-figure income by the age of 25 using social media, and here’s here this week with Kristen to dish about all things Instagram growth. Brock grew his IG account by 400k+ in a matter of months organically and sustainably and now teaches others how to do the same.
Here’s what they’re talking about this week:
- Why it’s not too late to jump into doing reels
- How to nix your niche drama (and it’s easier than you think!)
- The important distinction between fans and followers
- How having a smaller following can give you an advantage with engagement
- Ways to protect your time and energy from falling into content creator burnout
- What to do when the haters inevitably show up
The verdict is in: perfectly curated profiles are out, while authentic and genuine are in. Instagram doesn’t have to be scary. Commit to doing the work consistently and imperfectly, and you will see growth. Not just unengaged followers but fans who want to get to know you and trust your authority.
If you’d like to follow Brock on Instagram, you can find him here: @brock11johnson
And check out his podcast Build Your Tribe | Grow Your Business with Social Media
Thanks for listening! Do you have a question about network marketing? Kristen can help! Drop your question here, and she just might answer it live on the podcast: https://Kristenboss.com/question
Connect with Kristen:
If you’re ready to learn the simple process of running your social selling business online, you have to check out Kristen’s live group coaching program! The Social Selling Academy: www.thesocialsellingacademy.com
Do you have a business full of customers and almost no builders? You're in need of a reboot! Learn the three skills you can learn that will completely change your recruitment game. Check it out here.
Transcript
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| 0:00.0 | Hey there. I know if you're like a lot of my listeners, you're listening here week after week, |
| 0:09.5 | maybe binging my podcast and trying to take all the notes and really implement it into your |
| 0:14.5 | business. But here's the thing. There's something between knowing what to do and actually doing |
| 0:19.1 | and following through and trying to piece everything |
| 0:21.3 | together on your own. Well, you don't have to do that. I don't want you struggling any more than you |
| 0:25.3 | have to be, which is why I want you to check out the hub. The hub is the ultimate place for you |
| 0:29.5 | to learn the foundational habits and skills, such as connecting, building relationships, |
| 0:34.3 | writing content, and how to sell without filling icky in the online space. |
| 0:38.4 | It is the ultimate place for you to learn the sustainable habits and business skills in the |
| 0:42.8 | social selling space. The other offer you need to look at is if you are ready to expand into |
| 0:47.5 | your cold market, grow your audience, learn the skills of lead generation, talking to a target |
| 0:52.3 | market, and learn sustainable business strategies |
| 0:54.6 | that really are evergreen, no matter what business model you're in, you're going to want |
| 0:58.6 | to check out the Social Selling Academy. The links are in the show notes. Of course, we have all |
| 1:02.5 | kinds of testimonials because I've helped thousands of students just like you. So be sure to |
| 1:06.6 | check that out. Now, back to the show. |
| 1:21.7 | Thank you. that out. Now, back to the show. Welcome to Purposeful Social Selling with Kristen Boss. I'm your host, Kristen Boss. I'm a mindset and business coach |
| 1:29.1 | with more than 15 years experience in both the product and service-based industries. |
| 1:33.8 | I believe that social selling is the best business model for people wanting to make an impact |
| 1:38.3 | while they make serious income. This is the podcast for the social seller who is tired of |
| 1:43.3 | feeling in authentic in their business |
| 1:44.8 | and desires to find a more purposeful and profitable way of growing their business in today's |
... |
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