Hello, hello, what's up? What's up? Welcome to Sadistle School. This is your host, Chris

Gillipop. I'm so glad you're joining me. Wherever you are listening in the world, this

is all about creating freedom, expanding your options, providing security for yourself

so that if something unpredictable happens, some perhaps worldwide global black swan event,

or just something that happens to you and your job, you have that security, you have that

backup plan, you have that extra income, and people all over the world are pursuing that in

different ways. I'm so grateful to be able to speak to you each day. Now, I often talk about

taking a stand and demonstrating your personality. I think this is kind of underappreciated, especially if

you're trying to develop any sort of brand that features you. And I think when you take a stand and

demonstrate your personality, this will inevitably result in you encountering some people who don't

like it. And that's okay. In fact, I think that's good. I'm often reminded of something

Gretchen Rubin said, which is a strong voice will repel as well as attract. So you're going to

attract people, but you're also going to repel. That's just how it works. With that in mind, I want to

give a shout out to Chelsea Baldwin. And what's funny is I can't actually say what her brand is

because we kind of keep it clean here on Sadduceville School, no profanity, but I can spell it out for

you. It's not that bad. It's just like, you know, try to be respectful. Her brand is the business

BITCH. Okay. So right from her name, you either like it or you don't. I mean, it's beautiful in that

way because some people are like business BITCH. Like, that's really great or some people are like,

that's not good. I don't like that. Her tagline, by the way, is impatience is a virtue. I thought

that was cool. I wanted to steal that part. I wouldn't steal the other one though. That one's hers.

So if you're not offended by strong language, because it goes on from there, like that's just the

brand. If you're not offended by strong language and you want to see how she positions herself,

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