124 - Deep Dive: Pricing Creative Work — with Michael Janda

The Futur with Chris Do

The Futur

Design, Self-improvement, Education, Business, Marketing, Arts

5 • 976 Ratings

🗓️ 10 March 2021

⏱️ 91 minutes

🔗️ Recording | iTunes | RSS

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Summary

This deep dive episode comes from a livestream we held way back in 2019 on The Futur’s YouTube channel. Our guest, Michael Janda, is the author of the best-selling book Burn Your Portfolio. He’s also a seasoned ad agency executive who helps creative entrepreneurs make more money with less stress. In this episode, we aim our focus on pricing creative work. A topic that every creative professional has struggles with. Michael walks you through a step by step process on how to price your work and how to parse all the variables that come with it. Things like production cost, market value, and client budget, to name a few. If you ever find yourself lost in the bidding process or pulling numbers out of thin air, then get ready to get schooled. Because you’re about to get a crash course in pricing creative work. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Welcome to the future podcast, the show that explores the interesting overlap between design, marketing, and business.
0:07.0	I'm Greg Gunn.
0:09.0	This deep dive comes from a live stream we held way back in 2019 on our YouTube channel.
0:15.0	And if you don't already know, we have a YouTube channel with like 700 something videos on it.
0:20.0	Anyway, this live stream was a crowd favorite, so I thought it'd be nice to share it here with you.
0:25.0	Our guest in this one is Michael Janda, author of the best selling book,
0:30.0	Burn Your Portfolio.
0:31.0	Michael is a seasoned ad agency exec who helps creative
0:34.9	entrepreneurs make more money with less stress. And in this episode we aim our
0:40.8	laser beam of focus on pricing creative work. A topic that I know every
0:45.7	creative professional has struggled with. Michael walks you through a step-by-step process
0:50.2	on how to price your work and how to parse all the variables that come with it.
0:55.0	Things like production cost, market value, and client budget to name a few.
1:00.0	So if you ever find yourself lost in the bidding process or pulling numbers out of thin air,
1:05.4	then get ready to get schooled because you're about to get a crash course in pricing
1:10.0	creative work.
1:11.6	And real quick, before we get started, do me a favor and tell your friends to
1:16.0	subscribe to this podcast. We rely on your support and word of mouth to keep this thing going.
1:22.5	So the next time you see your friend,
1:24.6	grab their phone, find the show, and subscribe them.
1:28.6	They'll thank you for it later anyway.
1:31.0	Please enjoy our conversation with Michael Janda.
	...

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