I'm pulling on my driveway. We all know what that means. It's time for the drive to work.

Okay, so today, in the past, I have done podcasts talking about the psychographics, Timitami,

Tammy, Johnny Jenny, and Spike. But I thought that there was enough nuance there that each one of them deserve their own podcasts.

And so what I'm going to do is a series of three podcasts where I'm going to dive in deep.

I'm going to talk about subgroups and I'm going to really get into what those psychographics are

and specifically how each of them function.

I'm just going to go in depth. That's the plan. So today,

I'm going to start with Timmy and Tammy. The reason I chose to start with that is that was the very

first psychographic that I named. So let me do it real quick recap on what the psychographics are,

and then I'll tell the origin story of Timmy and Tammy and get into who Timmy and Tammy are and why they play.

Okay, so I went to school at Boston University's College of Communications, and I studied at a time

what was called Broadcast and Film, which is basically movies and TV.

But when you go to the college communications, you have to take classes in all the different things.

So one of the areas that you could focus on was journalism, and another was advertising and public relations.

So I had to take some advertising classes.

And in the advertising class, I learned of this interesting tool called the psychographic.

And the basic idea is, let's say you are selling something, you're making an ad, and you

want to sell a product.

Well, it's really important that you understand the psychological motivation, the psychological

motivation, that's hard to say it, the psychological motivation of the

person that you're trying to sell your product to. Okay, I'm selling them product X. Well, why?

Not just what do they need it for from a pure physical sense, but like, why do they need it?

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