122: Tom Kulzer on Practices That Improve Engagement In Email Marketing
Your First Thousand Clients with Mitch Russo
Mitch Russo
5.0 • 104 Ratings
🗓️ 24 November 2018
⏱️ 34 minutes
🧾️ Download transcript
Summary
With technology at hand, emailing has become an integral part in the business, most especially in the growth aspect. Talking to us about successfully doing email marketing is Tom Kulzer, founder and CEO of AWeber, one of the most well-known email delivery businesses in the world. Tom shares great insights on how we could figure out a way to get people to open more of our emails. He talks about having an algorithm that improves engagement as well as some of the best practices that he has seen from his best customers, from content to funnels. Tom goes deep with all of this and puts forward how to create connections among people in remarkable ways.
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Transcript
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| 0:00.0 | If you're a business owner, you don't need us to tell you running a business is tough. |
| 0:03.8 | Don't let quickbooks and spreadsheets slow you down anymore. |
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| 0:18.6 | Join the over 21,000 companies using NetSuite right now. Schedule your free product tour right now at |
| 0:24.8 | NetSuite.com slash C-suite. NetSuite.com slash C-suite. Welcome back to the show for business owners, your first thousand clients. |
| 0:44.0 | I am your host, Mitch Russo, and I've been an entrepreneur, business owner, corporate CEO, |
| 0:50.0 | venture capitalist, and company founder for the last 30 years. |
| 0:54.4 | Want to know more about me? Go to Mitch Russo.com and take a look. |
| 0:58.6 | Today's guest runs one of the most well-known email delivery businesses in the world. |
| 1:05.1 | He's the founder and CEO of A Webber. |
| 1:08.3 | As many of you may remember back in the earliest days of the internet, using technology to sell products was still quite new, particularly those who wanted to use email. |
| 1:18.0 | While working at a computer hardware company, he realized that sales prospects were falling through the cracks due to lack of follow-up. |
| 1:27.0 | So he did what any good engineer would do. He solved the problem. |
| 1:31.0 | His tiny little startup in 2002 has grown to over- the delivery company's company's |
| 1:43.7 | to the show. |
| 1:46.0 | Hey, thanks for having me, miss. |
| 1:47.4 | Pleasure. |
| 1:48.4 | My pleasure, Tom. |
| 1:49.4 | It's an honor to have you on the show because so many people use your company's products and as I said |
| 1:55.2 | earlier I do too I'm a customer so it's great to be chatting with you yeah |
... |
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