Welcome to another edition of Silent Sales Machine Radio.

This is Stephen Deaton, and in this episode, Brett Bartlett and I discuss the power of Facebook

and how it is so much better than traditional online advertising channels.

We are able to have a conversation with 7 million people and sell out of our products again and again because of Facebook and our proven audience formula strategies.

We continue to be amazed at the results in our Facebook marketing efforts as we are building massive audiences who are eager to hear from us.

Our team is pioneering these strategies and

sharing them with you. You can learn more and see examples at proven audience formula.com

slash book. Hey Brett, how's the button smashing world today? Man, button smashing away over here.

Good, good deal. I imagine there is a

level of excitement with it as new things come up, but then also with the old things and discovering

some new iteration or path that you can go down with it. Yep, that is actually, I think,

one of the cardinal sins in button smashing, one of the temptations is to always kind of be chasing the new shiny tool that's working, right? But one thing I try to do and get my team to do is, you know, look back at what worked in the past and see if there's just a way to improve what worked

in the past, just kind of like, almost like upgrade it slightly, not throw it out. So that is one of

the bigger things we're working on and we're seeing some great results with it right now.

Right. Well, you know, it makes me think of that a lot of the things that we think of as amazing innovations are just an iteration of something

that already existed. They just found a way to slightly improve it by that 5, that 10%,

and it actually ends up eclipsing the original invention.

Yep, I agree. I completely agree. And it's a small little tweaks that can

really set your business in a whole new direction. Right. Well, what are you working on that you

want to share with the listeners today? Yeah, I'll give a real firm example of what we're talking about.

Okay, so I'm going to kind of go like broad down to like a very exact

example. So, and we were talking about this right before this started, I think one thing people

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