Welcome to the future podcast, a show that explores the interesting overlap between creativity, business, and personal development.

I'm Greg Gunn.

If you've followed us here at the future, then you've probably heard the name Blair ends a few times.

Blair is a business consultant, speaker, and the author of the acclaimed book, The

Wynne Without Pitching Manifesto. If you were to ask Chris Doe what one book you should read is, it would be that one.

Now, we've had Blair on the show before, but I wanted to share this deep dive live stream with you because it's pure gold.

Front to back, the insights that Blair shares and perspective he has to offer is unmatched.

You can actually hear Chris's giddiness during their conversation and they cover a lot of ground

discussing things like specializing versus generalizing how to measure the value you bring to the table

pricing the client not the job, and of course value-based pricing.

But the best part is that these are universal business concepts.

You'll find them everywhere outside of the creative industry, but Blair does a fantastic job of

contextualizing them for people like us, the creative professional.

So here's what I suggest.

Listen to the episode once all the way through.

Then on another day, grab your laptop or a notebook

and listen to it again.

But this time, take notes.

Please enjoy our conversation with Blair Eds.

Just a few days ago I was in Warsaw, Poland and the reason why I'm back is because of my

guest today. Probably a couple years in the making. It's Mr Blair and he's in the booth with me

It's the first time we've met face-to-face. We've talked before but gosh. I'm so excited to get on with today's show really briefly.

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