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You may have heard me or somebody else say at some point, if you ever listen to any kind of resource about small business entrepreneurship, making money on the side, etc.

You may have heard me say or somebody that you should be building an email list.

It's one of the very few recommendations that just about everybody agrees on.

We all have different perspective.

There's a whole startup way of doing things that's very different from the side of a way.

But just about everyone agrees that an email list is important.

In this day and age, no matter what platform comes out, no matter how communication changes, etc.

Email is still around.

So this is almost always a good idea.

However, you shouldn't just build up a list or a series of lists and not do anything with them.

I've actually done that before, so do as I say and not as I do.

When people join your email list, it's because they want to hear from you.

Key point.

So today's listener has a coaching service for writers, and she has been diligently building that email list.

She's got the first step down, but now she wonders what she should be using it for.

What's the next step? What can you do with an email list?

Auras is a 119-year-old independent watch brand based out of Holstein, Switzerland.

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