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SaaS Interviews with CEOs, Startups, Founders

1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 17 November 2018

⏱️ 16 minutes

🧾️ Download transcript

Summary

Niklas is co-founder of the SaaS company Filestage. Filestage is a solution web application that makes it easy to share, comment on (+draw) and approve videos, designs and documents, allowing customers and colleagues to mark change requests directly online in the file. This helps to avoid long feedback rounds via email.

Before Niklas founded Filestage he used to work in different companies in marketing, advertising and e-commerce. In this time he experienced how time consuming and painful the content review process could be. Especially when done via email. So he started Filestage - his first SaaS startup.

Transcript

Click on a timestamp to play from that location

0:00.0

Start a business earlier, negotiate harder.

0:02.3

He saw this problem internally when he was doing marketing and sales inside of kind of agencies and such, where it was very hard to collaborate on video edits and document edits, things like that.

0:10.4

So he launched file stage with one of his friends back in 2015, bootstrap the company, then raised $600,000.

0:17.5

They now have 400 customers paying on average $100 a month, so about 40 grand

0:20.8

and monthly recurring revenue. That's up from 5 grand in MRR just about a year ago.

0:25.0

They've got 2 to 3 percent net revenue churned monthly in their enterprise cohorts, $400

0:29.0

tax, so a four-month payback period, lifetime values north of $2,000, again, helping

0:33.3

solve a very real problem with their team of 11 based between Germany and other remote locations.

0:38.7

This is the top entrepreneurs podcast where founders share how they started their companies and got

0:45.3

filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other insider information that creates business news headlines.

0:59.0

We went from a couple hundred thousand dollars to $2.7 million.

1:03.0

I had no money when I started the company.

1:05.0

It was $160 million, which is the size of any IPOs.

1:08.0

We're a bit strapped.

1:09.0

We have like 22,000 customers.

1:12.9

With over 5 million downloads in a very short amount of time, major outlets like Inc

1:18.4

are calling us the fastest growing business show on iTunes.

1:22.0

I'm your host, Nathan Latka, and here's today's episode.

1:26.5

Hello, everyone.

1:27.3

My guest today is Nicholas Dorney. He's the co-founder of the SaaS company File Stage,

1:31.8

which is a solution web application that makes it easy to share, comment, and approve videos,

1:36.2

designs, and documents allowing customers and colleagues to mark change requests directly

...

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