121. Heidi Zak Reveals How ThirdLove Acquired 1 Million Customers In 3 Years

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 20 December 2021

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Real talk: Why were we never taught how to buy a properly fitting bra? I know I can’t be the only one who struggles with this. Generations of women have been playing a guessing game and settling for uncomfortable products & outdated practices in an industry that - until recently - catered more toward appealing to men than serving women. This was the exact obstacle Heidi Zak, the co-founder and CEO of ThirdLove, had to overcome when she launched an innovative solution to normalize online bra shopping that skyrocketed ThirdLove to being the #1 digital bra brand among millenials. Today, we’re dissecting the case study of how ThirdLove acquired 1 million paying customers in just 3 years and which customer acquisition channels they’re doubling down on in 2022. Connect with Heidi: https://www.thirdlove.com Use code TL-CUBICLETOCEO to redeem a free pair of underwear! Includes all underwear $28 or less 1 use per customer No minimum purchase. https://instagram.com/thirdlove/ https://instagram.com/heidi/ https://twitter.com/thirdlove https://facebook.com/thirdlove If you enjoyed today's episode, please: Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to the CUPACAL to CEO podcast, episode 121. All right, real talk for my ladies out there.
0:06.5	Why were we never taught how to buy a properly fitting bra?
0:10.3	Seriously, I mean, outside of our moms or whatever experience we had walking in as preteens or teenagers,
0:15.7	there's really never been a, like an education process around this. And I know I can't be the only one who struggles.
0:22.6	Generations of women have been playing a guessing game and settling for uncomfortable products
0:26.9	and outdated practices in an industry that, let's be honest, until recently, catered more
0:32.5	toward appealing to men than serving women. This was the exact obstacle, Heidi Zach, the co-founder and CEO of
0:39.3	Third Love, had to overcome when she launched an innovative solution to normalize online
0:44.8	bra shopping that skyrocketed Third Love to being the number one digital bra brand among
0:50.3	millennials. Today, we're dissecting the case study of how Third Love acquired one million
0:56.0	paying customers in just three years and which customer acquisition channels they're doubling
1:01.7	down on in 2022.
1:10.7	Welcome to the Cubicle to CEO podcast. I'm your host of marketing minimalist, Ellen
1:15.7	Yin. I'm a first generation Asian American founder who profitably grew my business to $1 million
1:21.2	by age 26 with no funding or debt. Now I'm on a mission to share what I've learned to help you scale your
1:28.4	own impact and income. Whether you're trying to escape an actual cubicle or breaking out of a
1:34.1	figurative box that has kept you stuck, we're giving you access to the best and brightest minds
1:38.8	in business on our show every Monday. Listen in as these leaders impart their wisdom, inspiration, and encouragement to
1:46.1	empower you to become the CEO of your dream business and life.
1:56.5	Please help me welcome a very special guest to the show today. Hello, Heidi. We're so excited to have you.
2:02.2	Hi, I'm so excited to be here. Heidi, I was actually late last night on the couch texting one of your
2:09.4	customer service representatives. I think I talked to Katie, ordering my first set of third love bras.
	...

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