I don't even know where to start. What do you want to start with?

Johnny Ive

Johnny Ive I guess that's probably historically the biggest news of the week so we could just talk about our new black watches

So Monday Memorial Day U.S. Holiday

I was just I

So did not know what to make sense of this when it hit a story came out in the telegraph in

the United Kingdom

written by Stephen Frye who

Though I don't I have some complaints about the article is a wonderful you know one of the world's most

beloved

figures I mean he's a comedian actor writer longtime apple fan

wrote a profile and I guess you'd call it a profile. I don't know even the headline is weird

It's the headline is when Stephen Frye met Johnny Ive the self-confessed tech geek talks to apples newly promoted chief design officer

In an exclusive interview in which Ives promotion is revealed for the first time Stephen Frye meets Johnny Ive and his boss

Apple chief executive Tim Cook to talk spaceships design and Steve Jobs

and

so you know

So part of the news it's it's sort of a first-person account of hanging out with Johnny Ive and Tim Cook

Which in and of itself is interesting but to me the and the part that's just odd to me is that this this is how Apple chose to

unveil the

What would you call it the

executive change which is that Johnny Ive has been promoted from senior vice president of design to chief design officer

...