Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start, run, and grow your small business.

And now, here is your host.

Welcome to this episode of The Howa Business.

This is Henry Lopez, and my guest today is Ben Bilbrough. Ben,

welcome to the show. Thanks very much. We're excited to have Ben. Ben, Ben is a serial entrepreneur

and has a 20-plus year local, he's a 20-plus year, I should say, local media veteran, and you'll

get a feel for that as we talk about what he's done in his career.

In 1999, he created and implemented the innovative local advertising model at the not.

He'll explain that business, the not, which continues to generate much of that business's

revenue to this day, that campaign or advertising model rather that he put together

there. Ben is passionate about creating marketing solutions that help local businesses be more

successful. So this show is perfect for the small business owner. And we're going to chat about

not only Ben's entrepreneurial journey, but some very valuable

tips and advice on local advertising and marketing.

He's the founder and CEO of Adverator.

And Adverator is a company that helps with local advertising for small business owners.

And he's going to explain that business model.

It's rather unique and compelling. I had a chance to chat with Ben about a week ago about this and started to understand it. So we're going to dive into that. He lives in Connecticut, commutes into New York City, which is where his offices are. And so we're excited. Ben Bilbrough, welcome to the show. Thanks. It's a pleasure to be here.

All righty. So let's start at the beginning before we dive into the advertising

business model that you offer small business owners now. Let's talk about you and your journey

if we could. You went to Syracuse University, if I got that right, and what did you major in there?

So I was a law and public policy major, but if you ask my parents, I majored in crew. I was on the

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