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Online Marketing Made Easy with Amy Porterfield

#120: The Bonus Brainstorm: How to Create a Bonus Package for Your Next Course Offer

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.94.9K Ratings

🗓️ 28 July 2016

⏱️ 45 minutes

🧾️ Download transcript

Summary

Are you looking to create amazing bonuses that will make your offer irresistible?

Today, I’m showing you how to do just that with my new Bonus Blueprint mini-workshop.

I LOVE getting bonuses when I sign up for courses. Just love it! Because bonuses are so vital and important for you to offer with your course, I’ve created this mini-workshop to give you the lowdown on developing bonuses that will get you results.

Why are bonuses so important?

  • They enhance your offer by increasing the perceived value of your product.

  • They allow you to teach outside of your content outline.

  • They encourage audience members to navigate your course more efficiently.

  • They drive sales.

AND bonuses are one of my favorite pieces to plan out because there’s always something MORE I want to include for my students. It’s a fantastic way to give your students that EXTRA special piece of value.

Now I’m going to tell you right off the bat, that you want 2-3 bonuses per course. I’ll workshop you through creating incredible bonuses for every audience and every course.

I’m taking the guesswork out of it so you have more freedom to work on your course.

Speaking of taking the guesswork out, have I got a freebie for you!

It is an awesome download that gives you five steps for creating extraordinary bonuses for your product EVERY TIME. You will be able to walk yourself through the questions you need to ask to create bonuses that are fully aligned with your product and will increase the overall value of your offer.

EPISODE FREEBIE

Get Amy's Must-Have Steps for Creating Extraordinary Bonuses

FREE DOWNLOAD

As you’re creating your next course, this mini-workshop is for you!

I tackle:

  • How to decide what to focus your bonus on.

  • How to overdeliver for your students and bring them deeper into your course.

  • How to best position your bonus for each course.

I also give you the sure-fire strategies that have worked to drive sales for me over and over again.

With this week’s episode, you will find that your next bonus offering opportunity will be smoother, and return the results that you have been hoping for.

It will breathe new life into your campaign and help you to set up expectations for your audience, so they know what’s coming.

You will also gain clarity on how to best handle a bonus associated with an affiliate launch and how to best align it with your products. This is something everyone who might work with affiliates in the future must hear.

So get ready to workshop an enticing bonus so you can stand out from the competition and really serve your students!

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to the online marketing

0:03.0

Made Easy Podcast episode number 120.

0:06.6

Welcome to the online marketing

0:09.2

Made Easy Podcast. Business advice so easy,

0:12.9

you'll feel like you're cheating.

0:14.6

And now your host, Amy Porterfield.

0:17.7

Well, hey there, Amy Porterfield here,

0:28.5

and welcome to another episode of the online marketing

0:31.6

Made Easy Podcast.

0:33.2

I want to tell you guys that for those of you

0:35.2

who listen to my podcast regularly,

0:38.0

you probably know that every time I start a podcast,

0:41.0

I typically say, well, hey there,

0:43.1

I try not to say that.

0:44.9

And nothing else feels natural.

0:47.2

Like I try to say, hi, Amy Porterfield here,

0:49.8

or whatever.

0:51.1

And it never sounds like me.

0:53.5

So I just got to start the same way.

0:55.1

And I also think that it kind of puts me

0:57.5

into kind of the right energy for my podcast.

1:00.7

So when I say, hey there, Amy Porterfield here,

...

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