Thanks to Canva for sponsoring the illusionist and for helping me address a massive gap in

my skills, I know, can you believe it? A gap in my skills says it isn't so, it is so.

Being a podcaster, I'm good at making noises. But visuals? Not great. I didn't get into

audio making because I'm good at visuals, but people do sure love looking at stuff.

I don't blame you. The first bite of the internet is with the eye mouths, as they say.

So, like many of my podcaster friends, how did you make that cool thing? Oh, I used Canva.

I'm using Canva to spruce up my game on Instagram and the slides for the illusionist live shows

and YouTube where the podcast is now available, but with currently zero visual interest.

Not for too much longer though. I am really excited to play with all this and will update you with

my progress on my journey to visuals. Why don't you join me? And if you work with people,

you can design and collaborate with Canva for teams. Right now, you can get a free 45 day extended

trial when you go to Canva.me slash illusionist. That's C-A-N-V-A-DOT-ME slash illusionist.

For a free 45 day extended trial, Canva.me slash illusionist.

This is the illusionist in which I, Helen Zoltzman, hold language under my chin like the torch

in the Blair Witch project. In today's show, two people, two beloved podcasters, talk about

coining and expression and might be great to be immortalised in the dictionary someday.

Less great to have had to lower up. On with the show.

Hi, we are Anne Friedman and Amina Tussaud. And we are the authors of the book Big Friendship,

as well as the hosts of the podcast call your girlfriend. And at some point between 2009,

when they met and befriended each other, and 2013, when Anne used it in an article for New

Up magazine, together, Amina Tuendan coined the term shine theory.

You probably said to me first, I don't shine if you don't shine, and then it became a thing we

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