Welcome to the future podcast, a show that explores the interesting overlap between creativity, business, and personal development.

I'm Greg Gunn.

It's been a minute, but we have a new batch of deep dive episodes in the queue for you to listen to and learn from.

And if you're new here, these deep dive episodes use audio pulled from live streams on our YouTube channel. And today's is one of my favorites.

It's from early 2019 where we had Dustin Lee, who is the founder of Retro Supply Co, live on the channel.

Over the years, Dustin has built a unique product-based business that creates useful tools for

creatives, specifically illustrators, looking for a retro or vintage look.

A really great example of niche and down.

They make things like custom brushes for illustrator, Photoshop, and procreate,

high quality texture collections, and even a handful of original fonts.

Coincidentally I use their brushes in my illustration work all the time and I can tell you that they put a lot of care into their product.

Now the conversation centers around how I can tell you that they put a lot of care into their product.

Now the conversation centers around how creatives can start to think about passive income,

but unlike a lot of other talks I've listened to on the subject, Dustin gets into tactics, like how to choose the right product,

building something that stands out, and how to overcome the aversion to then marketing

it, which is something I know we all love to do.

So if you're interested in using your creative skills

to generate some passive income,

then this episode will make you very happy

and you'll probably want to take some notes.

Please enjoy our conversation with Dustin Lee.

I don't know if you've noticed, but in last couple of episodes we've been talking a lot about passive

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