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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#120: Iterating and Optimizing from Experiences with Jerry Abiog

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Marketing, Business

4.9113 Ratings

🗓️ 9 February 2021

⏱️ 22 minutes

🧾️ Download transcript

Summary

Today we’re going to talk about how to be more agile by learning from our experiences, both good and bad. While tales of wild success are what we often remember about business leaders and leading companies, but failures, missteps, and missed opportunities are often better teachers. My guest today has had his share of both success and, let’s just say “less successful” efforts, but has had the wisdom and perseverance to push through setbacks to achieve some great things. I’d like to welcome Jerry Abiog, Co-Founder and CMO at Standard Insights.

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Transcript

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0:00.0

Hi, this is Greg Kielstrom. Welcome to season three of the Agile World, where we discuss customer

0:06.4

employee experience, organizational and workforce transformation, and how business can adapt and

0:11.5

continually improve at an Agile age. The Agile World podcast is brought to you by tech systems,

0:17.0

an industry leader in full stack technology services, talent services, and real world application.

0:22.8

For more information, go to techsystems.com. To read more about the topics discussed in the show,

0:28.5

you can go to my website at theagile.world and read my latest articles or get a copy of my latest

0:33.6

book, The Agile Workforce, now available on Amazon and other retailers. My name is Greg Kielstrom,

0:38.8

and I'm the host of the Agile World podcast. Today we're going to talk about how to be more

0:42.6

agile by learning from our experiences, both good and bad. While tales of wild success are what we

0:48.0

often remember about business leaders and leading companies, failures, missteps, and missed opportunities

0:53.9

are often better teachers. My guest today has had his share of both success and, while I just say

0:59.1

less successful efforts, but has had the wisdom and perseverance to push through setbacks to achieve

1:04.9

some great things. I'd like to welcome Jerry Abiyag, co-founder and CMO at Standard Insights.

1:11.1

First, Jerry, why don't you tell me a little bit about what you do at Standard Insights?

1:14.8

Yeah, hey Greg, thanks for having me on. So a little bit about myself, my background. So

1:20.5

my name is Jerry Abiyag. I'm a co-founder and CMO of Standard Insights. We're a startup, roughly

1:26.1

two and a half years old. And what we do is we help businesses prioritize and execute data-driven

1:34.9

omnichannel campaigns. And why is this important, Greg? Well, it helps one's business regardless of

1:42.2

vertical target to right person with the right product or service at the right time. Helping

1:48.5

drive both top and bottom line growth. And this is more important now than ever, because it'll help

1:54.0

once business become competitive in a data-driven world with marketing precision using artificial

2:00.8

intelligence. Wonderful. Well, glad to have you on the show. So first, I'd like to commend you on

...

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