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Eventful Lives Podcast

#120. Gone Wild Festival Founder with Bear Grylls - Oli Mason

Eventful Lives Podcast

Dodge Woodall

Eventful, True Crime, Risk, Interviews, Crime, Events, Entrepreneurship, Festivals, Sports, Life Story, Entrepreneur, Roger Woodall, Start Ups, Society & Culture, Military, Business

5857 Ratings

🗓️ 11 January 2023

⏱️ 97 minutes

🧾️ Download transcript

Summary

After 14 years in the Royal Marines, Oli Mason found himself going from throwing beer festivals in a town hall, to creating a fully formed family festival with none other than Bear Grylls.  


Through a load of hard graft, and a little bit of naivety, Oli managed to secure a six figure sponsorship deal in year one, and the Gone Wild Festival was born.


The story of the festival is filled with huge challenges, big mistakes and massive wins. 


It’s a fantastic example of the risks and rewards of the events industry.


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Transcript

Click on a timestamp to play from that location

0:00.0

The gates went at Green for Gates and it was like the start of the marathon.

0:06.0

Running in, they all just sat there all basically went to the prime areas, mainly the lake,

0:12.0

and queued up to get their weekend sorted.

0:15.0

And then within about an hour, we had queues, like three main cues of about three hours long.

0:24.6

And then this narrative that everything was fully booked.

0:29.6

Everything wasn't fully booked.

0:31.6

People got really, really, really cross.

0:35.6

And at this point, I'm thinking, right,

0:39.3

I've read or black my life on this gig,

0:42.9

we've got it open against all the odds.

0:44.4

We've planned through COVID.

0:47.1

We've launched during lockdown.

0:48.1

Here we are.

0:50.8

And now we've got a problem.

0:52.1

It was crazy. You know, and mothers, and mothers like screaming at me.

1:01.2

Welcome to the eventful entrepreneur. I'm your host Dodge and I'm the founder of

1:05.2

Bournemouth Sevens, the world's largest sport and music festival. On this podcast, I speak to

1:09.9

fascinating people where

1:11.0

have all lived eventful lives. If you haven't already, do us a favor, press the follow button

1:16.0

and check us out at Dodge Woodall on Instagram, TikTok and YouTube, where we've now had over

1:21.9

40 million views. After 14 years in the Royal Marines, Ollie Mason found himself going from throwing beer festivals in a town hall

1:30.3

to creating a fully formed family festival with none other than bare grills.

...

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